APA (7th ed.) Citation

Mooi, E. A., Sarstedt, M., & Mooi-Reci, I. (2018). Market Research: The Process, Data, and Methods Using Stata. Springer. https://doi.org/10.1007/978-981-10-5218-7

Chicago Style (17th ed.) Citation

Mooi, Erik A., Marko Sarstedt, and Irma Mooi-Reci. Market Research: The Process, Data, and Methods Using Stata. Singapore: Springer, 2018. https://doi.org/10.1007/978-981-10-5218-7.

MLA (9th ed.) Citation

Mooi, Erik A., et al. Market Research: The Process, Data, and Methods Using Stata. Springer, 2018. https://doi.org/10.1007/978-981-10-5218-7.