Marken in der Smart City: Wie die Cyber-Urbanisierung das Marketing verändert
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
[2018]
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| Schlagworte: | |
| Online-Zugang: | ASH01 BFB01 BHS01 BTU01 BTW01 EFN01 FAB01 FAN01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 FFW01 Volltext |
| Beschreibung: | 1 Online-Ressource (IX, 156 S. 12 Abb) |
| ISBN: | 9783658191399 |
| DOI: | 10.1007/978-3-658-19139-9 |
Internformat
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-19139-9 |
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| id | DE-604.BV044661286 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:58:45Z |
| institution | BVB |
| isbn | 9783658191399 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030058788 |
| oclc_num | 1013884361 |
| open_access_boolean | |
| owner | DE-1049 DE-861 DE-1046 DE-1102 DE-355 DE-BY-UBR DE-526 DE-522 DE-523 DE-634 DE-B768 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-859 DE-1050 DE-858 DE-Aug4 DE-706 DE-739 DE-91 DE-BY-TUM DE-29 DE-824 DE-473 DE-BY-UBG DE-20 DE-19 DE-BY-UBM DE-703 DE-860 DE-B1533 DE-1051 DE-1043 DE-1052 DE-573 DE-188 DE-83 DE-1028 DE-11 |
| owner_facet | DE-1049 DE-861 DE-1046 DE-1102 DE-355 DE-BY-UBR DE-526 DE-522 DE-523 DE-634 DE-B768 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-859 DE-1050 DE-858 DE-Aug4 DE-706 DE-739 DE-91 DE-BY-TUM DE-29 DE-824 DE-473 DE-BY-UBG DE-20 DE-19 DE-BY-UBM DE-703 DE-860 DE-B1533 DE-1051 DE-1043 DE-1052 DE-573 DE-188 DE-83 DE-1028 DE-11 |
| physical | 1 Online-Ressource (IX, 156 S. 12 Abb) |
| psigel | ZDB-2-SWI ZDB-2-SWI_2018 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| spellingShingle | Gutzmer, Alexander Marken in der Smart City Wie die Cyber-Urbanisierung das Marketing verändert Business Internet marketing Urban geography Urban planning City planning Business and Management Online Marketing/Social Media Urban Geography / Urbanism (inc. megacities, cities, towns) Urbanism Online-Marketing (DE-588)7706419-7 gnd Verstädterung (DE-588)4063234-9 gnd Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Smart City (DE-588)1061057097 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4063234-9 (DE-588)7854804-4 (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)1061057097 |
| title | Marken in der Smart City Wie die Cyber-Urbanisierung das Marketing verändert |
| title_auth | Marken in der Smart City Wie die Cyber-Urbanisierung das Marketing verändert |
| title_exact_search | Marken in der Smart City Wie die Cyber-Urbanisierung das Marketing verändert |
| title_full | Marken in der Smart City Wie die Cyber-Urbanisierung das Marketing verändert von Alexander Gutzmer |
| title_fullStr | Marken in der Smart City Wie die Cyber-Urbanisierung das Marketing verändert von Alexander Gutzmer |
| title_full_unstemmed | Marken in der Smart City Wie die Cyber-Urbanisierung das Marketing verändert von Alexander Gutzmer |
| title_short | Marken in der Smart City |
| title_sort | marken in der smart city wie die cyber urbanisierung das marketing verandert |
| title_sub | Wie die Cyber-Urbanisierung das Marketing verändert |
| topic | Business Internet marketing Urban geography Urban planning City planning Business and Management Online Marketing/Social Media Urban Geography / Urbanism (inc. megacities, cities, towns) Urbanism Online-Marketing (DE-588)7706419-7 gnd Verstädterung (DE-588)4063234-9 gnd Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Smart City (DE-588)1061057097 gnd |
| topic_facet | Business Internet marketing Urban geography Urban planning City planning Business and Management Online Marketing/Social Media Urban Geography / Urbanism (inc. megacities, cities, towns) Urbanism Online-Marketing Verstädterung Digitale Revolution Marketing Markenpolitik Smart City |
| url | https://doi.org/10.1007/978-3-658-19139-9 |
| work_keys_str_mv | AT gutzmeralexander markenindersmartcitywiediecyberurbanisierungdasmarketingverandert |