Einstieg in das Influencer Marketing: Grundlagen, Strategien und Erfolgsfaktoren
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
[2018]
|
| Schriftenreihe: | essentials
|
| Schlagworte: | |
| Online-Zugang: | ASH01 BFB01 BHS01 BTU01 BTW01 EFN01 FAB01 FAN01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 FFW01 Volltext |
| Beschreibung: | 1 Online-Ressource (IX, 51 S. 22 Abb) |
| ISBN: | 9783658197452 |
| DOI: | 10.1007/978-3-658-19745-2 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044661090 | ||
| 003 | DE-604 | ||
| 005 | 20191008 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 171201s2018 |||| o||u| ||||||ger d | ||
| 020 | |a 9783658197452 |c Online |9 978-3-658-19745-2 | ||
| 024 | 7 | |a 10.1007/978-3-658-19745-2 |2 doi | |
| 035 | |a (ZDB-2-SWI)9783658197452 | ||
| 035 | |a (OCoLC)1013881756 | ||
| 035 | |a (DE-599)BVBBV044661090 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-1049 |a DE-861 |a DE-1046 |a DE-1102 |a DE-355 |a DE-526 |a DE-522 |a DE-523 |a DE-634 |a DE-B768 |a DE-2070s |a DE-862 |a DE-863 |a DE-898 |a DE-92 |a DE-M347 |a DE-859 |a DE-1050 |a DE-858 |a DE-Aug4 |a DE-706 |a DE-739 |a DE-91 |a DE-29 |a DE-824 |a DE-473 |a DE-20 |a DE-19 |a DE-703 |a DE-860 |a DE-B1533 |a DE-1051 |a DE-1043 |a DE-1052 |a DE-573 |a DE-188 |a DE-83 |a DE-1028 |a DE-11 | ||
| 082 | 0 | |a 658.872 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Nirschl, Marco |e Verfasser |0 (DE-588)135869544 |4 aut | |
| 245 | 1 | 0 | |a Einstieg in das Influencer Marketing |b Grundlagen, Strategien und Erfolgsfaktoren |c von Marco Nirschl, Laurina Steinberg |
| 264 | 1 | |a Wiesbaden |b Springer Fachmedien Wiesbaden |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 Online-Ressource (IX, 51 S. 22 Abb) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a essentials | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 0 | 7 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kunde |0 (DE-588)4114330-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einfluss |0 (DE-588)4151276-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | 2 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 1 | 2 | |a Einfluss |0 (DE-588)4151276-5 |D s |
| 689 | 1 | 3 | |a Kunde |0 (DE-588)4114330-9 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Steinberg, Laurina |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-658-19744-5 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-658-19745-2 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-SWI | ||
| 940 | 1 | |q ZDB-2-SWI_2018 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030058592 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l ASH01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l BFB01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l BHS01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l BTU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l BTW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l EFN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FAB01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FAN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FAW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FCO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FHA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FHD01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FHI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FHM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FHN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FHO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FHR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FKE01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FLA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FNU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FRO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FWS01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FWS02 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l HTW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l HWR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l TUM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UBG01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UBM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UBR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UBT01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UBW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UBY01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UEI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UER01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l UPA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-19745-2 |l FFW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 673653 |
|---|---|
| _version_ | 1806182494252302336 |
| any_adam_object | |
| author | Nirschl, Marco Steinberg, Laurina |
| author_GND | (DE-588)135869544 |
| author_facet | Nirschl, Marco Steinberg, Laurina |
| author_role | aut aut |
| author_sort | Nirschl, Marco |
| author_variant | m n mn l s ls |
| building | Verbundindex |
| bvnumber | BV044661090 |
| classification_rvk | QP 600 QP 650 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI |
| ctrlnum | (ZDB-2-SWI)9783658197452 (OCoLC)1013881756 (DE-599)BVBBV044661090 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-19745-2 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06252nmm a2201105zc 4500</leader><controlfield tag="001">BV044661090</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20191008 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">171201s2018 |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658197452</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-658-19745-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-658-19745-2</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-SWI)9783658197452</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1013881756</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044661090</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-B1533</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nirschl, Marco</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135869544</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Einstieg in das Influencer Marketing</subfield><subfield code="b">Grundlagen, Strategien und Erfolgsfaktoren</subfield><subfield code="c">von Marco Nirschl, Laurina Steinberg</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Fachmedien Wiesbaden</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (IX, 51 S. 22 Abb)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">essentials</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing/Social Media</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kunde</subfield><subfield code="0">(DE-588)4114330-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Einfluss</subfield><subfield code="0">(DE-588)4151276-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Einfluss</subfield><subfield code="0">(DE-588)4151276-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Kunde</subfield><subfield code="0">(DE-588)4114330-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Steinberg, Laurina</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-658-19744-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SWI</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SWI_2018</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030058592</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">ASH01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">BHS01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">EFN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-19745-2</subfield><subfield code="l">FFW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV044661090 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:57:35Z |
| institution | BVB |
| isbn | 9783658197452 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030058592 |
| oclc_num | 1013881756 |
| open_access_boolean | |
| owner | DE-1049 DE-861 DE-1046 DE-1102 DE-355 DE-BY-UBR DE-526 DE-522 DE-523 DE-634 DE-B768 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-859 DE-1050 DE-858 DE-Aug4 DE-706 DE-739 DE-91 DE-BY-TUM DE-29 DE-824 DE-473 DE-BY-UBG DE-20 DE-19 DE-BY-UBM DE-703 DE-860 DE-B1533 DE-1051 DE-1043 DE-1052 DE-573 DE-188 DE-83 DE-1028 DE-11 |
| owner_facet | DE-1049 DE-861 DE-1046 DE-1102 DE-355 DE-BY-UBR DE-526 DE-522 DE-523 DE-634 DE-B768 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-859 DE-1050 DE-858 DE-Aug4 DE-706 DE-739 DE-91 DE-BY-TUM DE-29 DE-824 DE-473 DE-BY-UBG DE-20 DE-19 DE-BY-UBM DE-703 DE-860 DE-B1533 DE-1051 DE-1043 DE-1052 DE-573 DE-188 DE-83 DE-1028 DE-11 |
| physical | 1 Online-Ressource (IX, 51 S. 22 Abb) |
| psigel | ZDB-2-SWI ZDB-2-SWI_2018 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| series2 | essentials |
| spellingShingle | Nirschl, Marco Steinberg, Laurina Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren Business Internet marketing Business and Management Online Marketing/Social Media Erfolgsfaktor (DE-588)4197034-2 gnd Kundenorientierung (DE-588)4316837-1 gnd Strategie (DE-588)4057952-9 gnd Marketing (DE-588)4037589-4 gnd Kunde (DE-588)4114330-9 gnd Einfluss (DE-588)4151276-5 gnd |
| subject_GND | (DE-588)4197034-2 (DE-588)4316837-1 (DE-588)4057952-9 (DE-588)4037589-4 (DE-588)4114330-9 (DE-588)4151276-5 (DE-588)4151278-9 |
| title | Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren |
| title_auth | Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren |
| title_exact_search | Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren |
| title_full | Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren von Marco Nirschl, Laurina Steinberg |
| title_fullStr | Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren von Marco Nirschl, Laurina Steinberg |
| title_full_unstemmed | Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren von Marco Nirschl, Laurina Steinberg |
| title_short | Einstieg in das Influencer Marketing |
| title_sort | einstieg in das influencer marketing grundlagen strategien und erfolgsfaktoren |
| title_sub | Grundlagen, Strategien und Erfolgsfaktoren |
| topic | Business Internet marketing Business and Management Online Marketing/Social Media Erfolgsfaktor (DE-588)4197034-2 gnd Kundenorientierung (DE-588)4316837-1 gnd Strategie (DE-588)4057952-9 gnd Marketing (DE-588)4037589-4 gnd Kunde (DE-588)4114330-9 gnd Einfluss (DE-588)4151276-5 gnd |
| topic_facet | Business Internet marketing Business and Management Online Marketing/Social Media Erfolgsfaktor Kundenorientierung Strategie Marketing Kunde Einfluss Einführung |
| url | https://doi.org/10.1007/978-3-658-19745-2 |
| work_keys_str_mv | AT nirschlmarco einstiegindasinfluencermarketinggrundlagenstrategienunderfolgsfaktoren AT steinberglaurina einstiegindasinfluencermarketinggrundlagenstrategienunderfolgsfaktoren |