Holdings: Customer relationship management

Customer relationship management: concept, strategy, and tools

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Bibliographic Details
Main Authors:	Kumar, V. 1957- (Author), Reinartz, Werner J. 1963- (Author)
Format:	Book
Language:	English
Published:	Berlin Springer [2018]
Edition:	Third edition
Series:	Springer texts in business and economics
Subjects:	Kundenwert Beziehungsmanagement Kundenmanagement Lehrbuch
Physical Description:	XXV, 411 Seiten Illustrationen, Diagramme
ISBN:	9783662553800

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Record in the Search Index

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indexdate	2025-02-20T06:43:15Z
institution	BVB
isbn	9783662553800
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030048248
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physical	XXV, 411 Seiten Illustrationen, Diagramme
publishDate	2018
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publisher	Springer
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series2	Springer texts in business and economics
spellingShingle	Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Kundenwert (DE-588)4515875-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4515875-7 (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)4123623-3
title	Customer relationship management concept, strategy, and tools
title_auth	Customer relationship management concept, strategy, and tools
title_exact_search	Customer relationship management concept, strategy, and tools
title_full	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_fullStr	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_full_unstemmed	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_short	Customer relationship management
title_sort	customer relationship management concept strategy and tools
title_sub	concept, strategy, and tools
topic	Kundenwert (DE-588)4515875-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Kundenwert Beziehungsmanagement Kundenmanagement Lehrbuch
work_keys_str_mv	AT kumarv customerrelationshipmanagementconceptstrategyandtools AT reinartzwernerj customerrelationshipmanagementconceptstrategyandtools

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