APA (7th ed.) Citation

Kumar, V., & Reinartz, W. J. (2018). Customer relationship management: Concept, strategy, and tools (Third edition.). Springer.

Chicago Style (17th ed.) Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. Third edition. Berlin: Springer, 2018.

MLA (9th ed.) Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. Third edition. Springer, 2018.