"Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and te...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kasahara, Eiichi 1958- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Singapore World Scientific Publishing Co. Pte Ltd. 2015
Schlagworte:	Strategic planning Industrial management
Online-Zugang:	FHN01 FWS01 FWS02 Volltext
Zusammenfassung:	"Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation. But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business."--
Beschreibung:	Title from PDF file title page (viewed September 23, 2015)
Beschreibung:	1 online resource (xiv, 139 p.) col. ill
ISBN:	9789814641562 9814641561