Practical strategic management: how to apply strategic thinking in business
"Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and te...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Publishing Co. Pte Ltd.
2015
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| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 Volltext |
| Zusammenfassung: | "Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation. But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business."-- |
| Beschreibung: | Title from PDF file title page (viewed September 23, 2015) |
| Beschreibung: | 1 online resource (xiv, 139 p.) col. ill |
| ISBN: | 9789814641562 9814641561 |
Internformat
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Datensatz im Suchindex
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| author | Kasahara, Eiichi 1958- |
| author_facet | Kasahara, Eiichi 1958- |
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| author_sort | Kasahara, Eiichi 1958- |
| author_variant | e k ek |
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| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044640564 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:55:19Z |
| institution | BVB |
| isbn | 9789814641562 9814641561 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030038536 |
| oclc_num | 919861823 988733138 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 |
| physical | 1 online resource (xiv, 139 p.) col. ill |
| psigel | ZDB-124-WOP ZDB-124-WOP FHN_PDA_WOP ZDB-124-WOP FWS_PDA_WOP_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | World Scientific Publishing Co. Pte Ltd. |
| record_format | marc |
| spellingShingle | Kasahara, Eiichi 1958- Practical strategic management how to apply strategic thinking in business Strategic planning Industrial management |
| title | Practical strategic management how to apply strategic thinking in business |
| title_auth | Practical strategic management how to apply strategic thinking in business |
| title_exact_search | Practical strategic management how to apply strategic thinking in business |
| title_full | Practical strategic management how to apply strategic thinking in business Eiichi Kasahara |
| title_fullStr | Practical strategic management how to apply strategic thinking in business Eiichi Kasahara |
| title_full_unstemmed | Practical strategic management how to apply strategic thinking in business Eiichi Kasahara |
| title_short | Practical strategic management |
| title_sort | practical strategic management how to apply strategic thinking in business |
| title_sub | how to apply strategic thinking in business |
| topic | Strategic planning Industrial management |
| topic_facet | Strategic planning Industrial management |
| url | http://www.worldscientific.com/worldscibooks/10.1142/9425#t=toc |
| work_keys_str_mv | AT kasaharaeiichi practicalstrategicmanagementhowtoapplystrategicthinkinginbusiness |