Optimal investment and marketing strategies:
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Pub. Co.
c2012
|
| Schriftenreihe: | Systems research series
v. 2 |
| Schlagworte: | |
| Online-Zugang: | FHN01 URL des Erstveroeffentlichers |
| Zusammenfassung: | Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer |
| Beschreibung: | viii, 79 p. ill. (some col.) |
| ISBN: | 9789814383271 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV044638818 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:57:54Z |
| institution | BVB |
| isbn | 9789814383271 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030036790 |
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| physical | viii, 79 p. ill. (some col.) |
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| publishDate | 2012 |
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| series2 | Systems research series |
| spelling | Murynets, Ilona Verfasser aut Optimal investment and marketing strategies Ilona Murynets Singapore World Scientific Pub. Co. c2012 viii, 79 p. ill. (some col.) txt rdacontent c rdamedia cr rdacarrier Systems research series v. 2 Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer Pricing Investments Erscheint auch als Druck-Ausgabe 9789814383264 Erscheint auch als Druck-Ausgabe 9814383260 http://www.worldscientific.com/worldscibooks/10.1142/8349#t=toc Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Murynets, Ilona Optimal investment and marketing strategies Pricing Investments |
| title | Optimal investment and marketing strategies |
| title_auth | Optimal investment and marketing strategies |
| title_exact_search | Optimal investment and marketing strategies |
| title_full | Optimal investment and marketing strategies Ilona Murynets |
| title_fullStr | Optimal investment and marketing strategies Ilona Murynets |
| title_full_unstemmed | Optimal investment and marketing strategies Ilona Murynets |
| title_short | Optimal investment and marketing strategies |
| title_sort | optimal investment and marketing strategies |
| topic | Pricing Investments |
| topic_facet | Pricing Investments |
| url | http://www.worldscientific.com/worldscibooks/10.1142/8349#t=toc |
| work_keys_str_mv | AT murynetsilona optimalinvestmentandmarketingstrategies |