The development of marketing management: the case of the USA, c. 1910-1940
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Aldershot, England
Ashgate
c2008
|
| Schriftenreihe: | History of retailing and consumption
|
| Schlagworte: | |
| Online-Zugang: | KUBA1 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xii, 166 p. |
Internformat
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| 245 | 1 | 0 | |a The development of marketing management |b the case of the USA, c. 1910-1940 |c Kazuo Usui |
| 264 | 1 | |a Aldershot, England |b Ashgate |c c2008 | |
| 300 | |a xii, 166 p. | ||
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| 490 | 0 | |a History of retailing and consumption | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing |z United States |x Management |x History |y 20th century | |
| 650 | 4 | |a Marketing |z United States |x History |y 20th century | |
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Datensatz im Suchindex
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| author | Usui, Kazuo 1953- |
| author_facet | Usui, Kazuo 1953- |
| author_role | aut |
| author_sort | Usui, Kazuo 1953- |
| author_variant | k u ku |
| building | Verbundindex |
| bvnumber | BV044626529 |
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| dewey-full | 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001 |
| dewey-search | 658.8001 |
| dewey-sort | 3658.8001 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044626529 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:57:31Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030024667 |
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| owner_facet | DE-Y3 |
| physical | xii, 166 p. |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Ashgate |
| record_format | marc |
| series2 | History of retailing and consumption |
| spelling | Usui, Kazuo 1953- Verfasser aut The development of marketing management the case of the USA, c. 1910-1940 Kazuo Usui Aldershot, England Ashgate c2008 xii, 166 p. txt rdacontent c rdamedia cr rdacarrier History of retailing and consumption Includes bibliographical references and index Marketing United States Management History 20th century Marketing United States History 20th century Marketing Management Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Usui, Kazuo 1953- The development of marketing management the case of the USA, c. 1910-1940 Marketing United States Management History 20th century Marketing United States History 20th century Marketing Management Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | The development of marketing management the case of the USA, c. 1910-1940 |
| title_auth | The development of marketing management the case of the USA, c. 1910-1940 |
| title_exact_search | The development of marketing management the case of the USA, c. 1910-1940 |
| title_full | The development of marketing management the case of the USA, c. 1910-1940 Kazuo Usui |
| title_fullStr | The development of marketing management the case of the USA, c. 1910-1940 Kazuo Usui |
| title_full_unstemmed | The development of marketing management the case of the USA, c. 1910-1940 Kazuo Usui |
| title_short | The development of marketing management |
| title_sort | the development of marketing management the case of the usa c 1910 1940 |
| title_sub | the case of the USA, c. 1910-1940 |
| topic | Marketing United States Management History 20th century Marketing United States History 20th century Marketing Management Case studies |
| topic_facet | Marketing United States Management History 20th century Marketing United States History 20th century Marketing Management Case studies Fallstudiensammlung |
| work_keys_str_mv | AT usuikazuo thedevelopmentofmarketingmanagementthecaseoftheusac19101940 |