Marketingcontrolling im Krankenhaus:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Weitere Verfasser: | |
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Kulmbach
Mediengruppe Oberfranken, Fachverlage
2018
|
Ausgabe: | 1. Auflage |
Schriftenreihe: | KU Gesundheitsmanagement
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
Beschreibung: | Literaturangaben |
Beschreibung: | 153 Seiten Illustrationen, Diagramme 25 cm x 18 cm, 580 g |
ISBN: | 9783947052660 3947052669 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV044626264 | ||
003 | DE-604 | ||
005 | 20180810 | ||
007 | t | ||
008 | 171114s2018 gw a||| |||| 00||| ger d | ||
015 | |a 18,A08 |2 dnb | ||
016 | 7 | |a 1142255964 |2 DE-101 | |
020 | |a 9783947052660 |c Festeinband : EUR 49.95 (DE), EUR 51.40 (AT) |9 978-3-947052-66-0 | ||
020 | |a 3947052669 |9 3-947052-66-9 | ||
024 | 3 | |a 9783947052660 | |
035 | |a (OCoLC)1011623119 | ||
035 | |a (DE-599)DNB1142255964 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a ger | |
044 | |a gw |c XA-DE-BY | ||
049 | |a DE-12 |a DE-22 |a DE-1049 |a DE-859 |a DE-573 |a DE-862 |a DE-860 |a DE-1102 | ||
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084 | |a QX 730 |0 (DE-625)142191: |2 rvk | ||
084 | |a 650 |2 sdnb | ||
084 | |a 360 |2 sdnb | ||
100 | 1 | |a Stoffers, Christian |d 1973- |0 (DE-588)135869153 |4 aut | |
245 | 1 | 0 | |a Marketingcontrolling im Krankenhaus |c Dr. Christian Stoffers und Dr. Nicolas Krämer unter Mitwirkung von Ulla Dahmen |
250 | |a 1. Auflage | ||
264 | 1 | |a Kulmbach |b Mediengruppe Oberfranken, Fachverlage |c 2018 | |
300 | |a 153 Seiten |b Illustrationen, Diagramme |c 25 cm x 18 cm, 580 g | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a KU Gesundheitsmanagement | |
500 | |a Literaturangaben | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Krankenhaus |0 (DE-588)4032786-3 |2 gnd |9 rswk-swf |
653 | |a Controlling | ||
653 | |a Dr. Chrisian Stoffers | ||
653 | |a Dr. Nicolas Krämer | ||
653 | |a Gesundheitsmanagement | ||
653 | |a Gesundheitsökonomie | ||
653 | |a KU Gesundheitsmanagement | ||
653 | |a Kostenkontrolle | ||
653 | |a Krankenhaus | ||
653 | |a Krankenhausmarketing | ||
653 | |a Marketing | ||
653 | |a Marketingbudget | ||
653 | |a Marketingcontrolling | ||
655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
689 | 0 | 0 | |a Krankenhaus |0 (DE-588)4032786-3 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Krämer, Nicolas |d 1974- |0 (DE-588)137662467 |4 aut | |
700 | 1 | |a Dahmen, Ulla |0 (DE-588)116425488X |4 ctb | |
710 | 2 | |a Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG |0 (DE-588)1067150226 |4 pbl | |
856 | 4 | 2 | |m B:DE-101 |q application/pdf |u http://d-nb.info/1142255964/04 |3 Inhaltsverzeichnis |
856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030024408&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-030024408 |
Datensatz im Suchindex
DE-BY-862_location | 2000 |
---|---|
DE-BY-FWS_call_number | 2000/QX 730 S873 |
DE-BY-FWS_katkey | 695713 |
DE-BY-FWS_media_number | 083000518467 |
_version_ | 1806173176027152384 |
adam_text | INHALTSVERZEICHNIS
G E LE ITW O
RT..................................................................................................................................
5
V O RW O RT
............
..........................................................................................................................
7
1 RATIONALE UNTERNEHMENSFUEHRUNG
...........................................................................
11
1.1 NACHPRUEFBARKEIT DES HANDELNS
................................................................................
11
1.2 MARKETING ALS
FUEHRUNGSINSTRUMENT...........................................................................
15
1.3 CONTROLLING ALS
FUEHRUNGSINSTRUMENT........................................................................
25
2 MARKETINGCONTROLLING IM
KRANKENHAUS....................................................................
30
2.1 MARKETINGCONTROLLING ALS
SCHNITTSTELLENTHEMA.........................................................
30
2.2 MARKETING-PLANUNG IM
KRANKENHAUS.......................................................................
37
2.3 HERAUSFORDERUNGEN DES MARKETINGCONTROLLINGS
......................................................
44
3 STRATEGISCHES MARKETINGCONTROLLING
...........................................................................
50
3.1 MARKETINGCONTROLLING ALS
FUEHRUNGSINSTRUMENT.........................................................
50
3.2 KENNZAHLENGESTUETZTES STRATEGISCHES MARKETINGCONTROLLING
.................................
58
3.3 METHODEN DES STRATEGISCHEN
MARKETINGCONTROLLINGS............................................. 64
3.4 BEWERTUNG VON STRATEGIE-OPTIONEN DURCH DAS
MARKETINGCONTROLLING...................................................................................................
73
4 OPERATIVES
MARKETINGCONTROLLING..............................................................................
84
4.1 MARKETINGCONTROLLING IN DER OPERATIVEN
PLANUNG.................................................... 84
4.2 MARKETINGCONTROLLING BEIM MARKETING-MIX
.............................................................
92
4.3 MARKETINGCONTROLLING ALS
ERGEBNISKONTROLLE................................................................102
5 SCHLUSSBETRACHTUNG UND ZEHN ERFOLGSREGELN
.............................................................
127
CHECKLISTE MARKETINGCONTROLLING IM KRANKENHAUS
.............................................................
130
GLOSSAR........................................................................................................................................
136
ABBILDUNGSVERZEICHNIS............................................................................................................
143
LITERATURVERZEICHNIS...................................................................................................................
145
STICHWORTVERZEICHNIS.................................................................................................................148
A U TO RE N
......................................................................................................................................
152
|
any_adam_object | 1 |
author | Stoffers, Christian 1973- Krämer, Nicolas 1974- |
author2 | Dahmen, Ulla |
author2_role | ctb |
author2_variant | u d ud |
author_GND | (DE-588)135869153 (DE-588)137662467 (DE-588)116425488X |
author_facet | Stoffers, Christian 1973- Krämer, Nicolas 1974- Dahmen, Ulla |
author_role | aut aut |
author_sort | Stoffers, Christian 1973- |
author_variant | c s cs n k nk |
building | Verbundindex |
bvnumber | BV044626264 |
classification_rvk | QX 730 |
ctrlnum | (OCoLC)1011623119 (DE-599)DNB1142255964 |
dewey-full | 362.110688 650 |
dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
dewey-ones | 362 - Social problems and services to groups 650 - Management and auxiliary services |
dewey-raw | 362.110688 650 |
dewey-search | 362.110688 650 |
dewey-sort | 3362.110688 |
dewey-tens | 360 - Social problems and services; associations 650 - Management and auxiliary services |
discipline | Soziologie Wirtschaftswissenschaften |
edition | 1. Auflage |
format | Book |
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genre | (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV044626264 |
illustrated | Illustrated |
indexdate | 2024-08-01T10:29:28Z |
institution | BVB |
institution_GND | (DE-588)1067150226 |
isbn | 9783947052660 3947052669 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030024408 |
oclc_num | 1011623119 |
open_access_boolean | |
owner | DE-12 DE-22 DE-BY-UBG DE-1049 DE-859 DE-573 DE-862 DE-BY-FWS DE-860 DE-1102 |
owner_facet | DE-12 DE-22 DE-BY-UBG DE-1049 DE-859 DE-573 DE-862 DE-BY-FWS DE-860 DE-1102 |
physical | 153 Seiten Illustrationen, Diagramme 25 cm x 18 cm, 580 g |
publishDate | 2018 |
publishDateSearch | 2018 |
publishDateSort | 2018 |
publisher | Mediengruppe Oberfranken, Fachverlage |
record_format | marc |
series2 | KU Gesundheitsmanagement |
spellingShingle | Stoffers, Christian 1973- Krämer, Nicolas 1974- Marketingcontrolling im Krankenhaus Marketing (DE-588)4037589-4 gnd Krankenhaus (DE-588)4032786-3 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4032786-3 (DE-588)4123623-3 |
title | Marketingcontrolling im Krankenhaus |
title_auth | Marketingcontrolling im Krankenhaus |
title_exact_search | Marketingcontrolling im Krankenhaus |
title_full | Marketingcontrolling im Krankenhaus Dr. Christian Stoffers und Dr. Nicolas Krämer unter Mitwirkung von Ulla Dahmen |
title_fullStr | Marketingcontrolling im Krankenhaus Dr. Christian Stoffers und Dr. Nicolas Krämer unter Mitwirkung von Ulla Dahmen |
title_full_unstemmed | Marketingcontrolling im Krankenhaus Dr. Christian Stoffers und Dr. Nicolas Krämer unter Mitwirkung von Ulla Dahmen |
title_short | Marketingcontrolling im Krankenhaus |
title_sort | marketingcontrolling im krankenhaus |
topic | Marketing (DE-588)4037589-4 gnd Krankenhaus (DE-588)4032786-3 gnd |
topic_facet | Marketing Krankenhaus Lehrbuch |
url | http://d-nb.info/1142255964/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030024408&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT stofferschristian marketingcontrollingimkrankenhaus AT kramernicolas marketingcontrollingimkrankenhaus AT dahmenulla marketingcontrollingimkrankenhaus AT mediengruppeoberfrankenfachverlagegmbhcokg marketingcontrollingimkrankenhaus |
Inhaltsverzeichnis
Inhaltsverzeichnis
Inhaltsverzeichnis
Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QX 730 S873 |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |