Media research methods: audiences, institutions, texts
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Macmillan international higher education
2018
London Red Globe Press |
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | xiv, 385 Seiten Diagramme |
| ISBN: | 9781137552150 9781137552143 |
Staff View
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Record in the Search Index
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| adam_text | Contents
List of Figures xiii
Acknowledgements xiv
1 Of Elephants, Definitions, and Models: The Context
of Media Research 1
1.1 Definitions 5
1.1.1 Communication 5
1.1.2 Culture 9
1.1.3 Media 10
1.1.4 Research 11
1.2 Models 13
1.3 Ethics 20
1.3.1 Ethical Responsibilities 20
1.3.2 Ethical Procedure 22
1.4 Conclusion 26
2 Getting Started 27
2.1 Choosing and Refining a Topic 27
2.2 Using Print and Electronic Resources 29
2.2.1 The Library Catalogue 30
2.2.2 Searching on the Internet 33
2.2.3 Networking 34
2.3 Managing Information 34
2.3.1 Citation 36
2.3.2 Systems of Citation 38
2.4 Evaluating Sources and Reading Critically 39
2.5 Two Important Tips 41
2.5.1 Tip: The Value of a Good Abstract 41
2.5.2 Tip: A Note on ‘Backing Up5 42
2.6 Conclusion 43
Part I Research on Audiences 45
3 Researching Audiences 51
3.1 Ratings 52
3.2 Effects Studies 56
VII
Contents
m m m
VIII
3.3 Uses and Gratifications Studies 62
3.4 Literary and Historical Analyses and Reader-Response Studies 65
3.5 Cultural Studies and Reception Studies 66
3.6 The Internet 75
3.6.1 Digitised Methods 76
3.6.2 Digital Methods 77
3.7 Conclusion 81
4 Gathering Data on Audiences 83
4.1 The Goals of the Research 83
4.1.1 Generalisability — Populations and Profiles 83
4.1.2 Transferability — Cases and Instances 85
4.2 Sampling 85
4.2.1 Size of the Sample 86
4.2.2 Methods of Sampling 87
4.3— 4.5 Survey Methods 89
4.3 Documents 90
4.4 Questionnaires 92
4.5 Interviewing 98
4.5.1 Choosing Your Recording Medium 100
4.5.2 Kinds of Interview 102
4.5.3 Focus Groups 106
4.6 Observation 108
4.7 The Internet 111
4.7.1 Digitised Methods 111
4.7.2 Digital Methods 111
4.8 Conclusion 113 5 * *
5 Audience Research — Analysis and Interpretation 115
5.1— 5.3 Analysis 115
5.1 Quantitative Analysis 115
5.2 Qualitative Analysis 122
5.2.1 Code-and-Retrieve Analysis 123
5.2.2 Computer-Assisted Analysis of Qualitative Data 124
5.2.3 Conversation Analysis 123
5.2.4 Discourse Analysis 126
5.3 Meta-Analysis 127
5.3.1 Quantitative Meta-Analysis 127
5.3.2 Qualitative Meta-Analysis 128
5.4— 5.5 Interpretation 128
Contents ix
5.4 Interpretative Frameworks Concerned with
How We Know 129
5.4.1 Positivism and Post-positivism 129
5.4.2 Behaviourism 131
5.4.3 Structural Functionalism 133
5.4.4 Phenomenology 133
5.5 Interpretive Frameworks Concerned with What We Know 134
5.5.1 Theorising Class and Ideology (Various
Forms of Marxism) 134
5.5.2 Theorising Gender (Various Forms of Feminism and
Identity Politics) 138
5.6 Conclusion 143
Part I Exercises — Research on Audiences 144
Part II Research on Institutions 145
6 Researching Media Institutions 149
6.1 Historical Studies 150
6.2 Contemporary Studies and Reports 157
6.3 Policy Studies and Policy-Oriented Studies 162
6.4 Conclusion 171
7 Gathering Data on Institutions 173
7.1 Records and Documents 173
7.1.1 Forms of Documentation Relevant to Institutional
Research 175
7.1.2 Locating Documentation 177
7.1.3 Using Archives 178
7.2 Non-written Forms of Material Culture 182
7.3 Oral Sources 183
7.3.1 Selecting Research Subjects 184
7.3.2 Interviewing 185
7.4 Observation and Participant Observation 188
7.5 Conclusion 195 8 *
8 Institutional Research — Analysis and Interpretation 197
8.1—8.3 Analysis 197
8.1 Material Culture: Documents and Artefacts 197
8.1.1 External Criticism 198
8.1.2 Internal Criticism 199
X
Contents
8.2 Oral Sources 201
8.2.1 Oral Tradition 201
8.2.2 Oral History 202
8.3 Fieldwork Data 202
8.3.1 Analytic Induction 203
8.3.2 Grounded Theory 203
8.4— 8.6 Interpretation 204
8.4 History and Historiography 204
8.5 The Politics and Sociology of Organisations 209
8.5.1 Social Phenomenology 210
8.5.2 Ethnomethodology 210
8.5.3 Symbolic Interactionism 211
8.5.4 Marxism 212
8.5.5 Critical Theory and Critical Political Economy 212
8.5.6 Michel Foucault (1926—1984) 213
8.5.7 Jürgen Habermas (b. 1929) 217
8.5.8 Actor-Network Theory 217
8.6 Conclusion 220
Part II Exercises - Research on Institutions 221
Part III Research on Texts 223
9 Researching Texts 229
9.1— 9.3 Research on Textual Content 229
9.1 Content Analysis 229
9.2 Semiotics 244
9.3 Phenomenology and Hermeneutics 247
9.4— 9.7 Research on Textual Structure and Discourse 250
9.4 Genre and Auteur Approaches 250
9.5 Sociolinguistics 252
9.6 Structuralism and Post-structuralism 253
9.7 Narrative and Discourse 254
9.8 Discourse Analysis 256
9.9 Actor-Network Theory 260
9.10 Conclusion 262 10 *
10 Gathering and Analysing Textual Data 265
10.1— 10.4 Gathering and Analysing Data on Textual Content 265
10.1 Content Analysis 265
10.1.1 Sampling 266
10.1.2 Establishing Categories 267
Contents xi
10.1.3 Measuring 268
10.2 Hermeneutics and Phenomenology 269
10.3 Semiotic Analysis 270
10.4—10.5 Gathering and Analysing Data on Textual
Structures 277
10.4 Structural and Post-structural Analysis 277
10.4.1 Paradigmatic Structures 277
10.5 Narratology and Discourse Analysis 279
10.5.1 Syntagmatic Structures 279
10.5.2 Discourse Structures 283
10.6 Conclusion 288
11 Interpretation of Textual Data 289
11.1-11.2 Theories of the Relationship Between the Real
World and Representation 289
11.1 Realism 289
11.2 Ideology 292
11.2.1 Gender 293
11.2.2 Nation and Race’ 294
11.3-11.5 Theories of the Relationship Between the Reader
and the Text 296
11.3 Phenomenology and Hermeneutics 296
11.4 Psychoanalysis and Analytical Psychology 299
11.4.1 Sigmund Freud (1856—1939) 300
11.4.2 Jacques Lacan (1901—1981) 302
11.4.3 Carl Jung (1875-1961) 305
11.5 Post-modernism 307
11.6 Conclusion 309 12
12 Reaching Conclusions, Evaluating the Research, Presenting
the Report 311
12.1 Reaching Conclusions 311
12.2 Meeting Standards 312
12.2.1 Positivist Paradigm and Quantitative Methodology 312
12.2.2 Positivist or Post-positivist Paradigm and
Qualitative Methodology 314
12.2.3 Non-positivist Paradigms 316
12.3 Report Writing 320
12.3.1 Audience 320
12.3.2 Content and Form 323
xii Contents
12.3.3 Style 324
12.3.4 Key Aspects of Style 325
12.4 Final Evaluation 327
Part III Exercises --- Research on Texts 330
Glossary 331
Bibliography 345
Index 375
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| spelling | Bertrand, Ina Verfasser aut Media research methods audiences, institutions, texts Ina Bertrand & Peter Hughes Second edition London Macmillan international higher education 2018 London Red Globe Press xiv, 385 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Médias - Recherche - Méthodologie Mass media Research Methodology Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Massenmedien (DE-588)4037877-9 s Forschungsmethode (DE-588)4155046-8 s DE-188 Hughes, Peter Verfasser aut Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030018099&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030018099&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Bertrand, Ina Hughes, Peter Media research methods audiences, institutions, texts Médias - Recherche - Méthodologie Mass media Research Methodology Forschungsmethode (DE-588)4155046-8 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4037877-9 (DE-588)4123623-3 |
| title | Media research methods audiences, institutions, texts |
| title_auth | Media research methods audiences, institutions, texts |
| title_exact_search | Media research methods audiences, institutions, texts |
| title_full | Media research methods audiences, institutions, texts Ina Bertrand & Peter Hughes |
| title_fullStr | Media research methods audiences, institutions, texts Ina Bertrand & Peter Hughes |
| title_full_unstemmed | Media research methods audiences, institutions, texts Ina Bertrand & Peter Hughes |
| title_short | Media research methods |
| title_sort | media research methods audiences institutions texts |
| title_sub | audiences, institutions, texts |
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