Grundlagen des Marketing:
Gespeichert in:
Hauptverfasser: | , , , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Hallbergmoos
Pearson Deutschland GmbH
[2016]
|
Ausgabe: | 6., aktualisierte Auflage |
Schriftenreihe: | Always learning
wi - Wirtschaft |
Schlagworte: | |
Online-Zugang: | FFW01 FHD01 TUBA1 UER01 FHM01 |
Beschreibung: | 1 Online-Ressource (1021 Seiten) Illustrationen, Diagramme |
ISBN: | 9783863267551 |
Internformat
MARC
LEADER | 00000nmm a22000008c 4500 | ||
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240 | 1 | 0 | |a Principles of marketing |
245 | 1 | 0 | |a Grundlagen des Marketing |c Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Ralf Schellhase und Birgit Franken |
250 | |a 6., aktualisierte Auflage | ||
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264 | 4 | |c © 2016 | |
300 | |a 1 Online-Ressource (1021 Seiten) |b Illustrationen, Diagramme | ||
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337 | |b c |2 rdamedia | ||
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689 | 1 | |8 1\p |5 DE-604 | |
700 | 1 | |a Armstrong, Gary |d 1943- |0 (DE-588)170906825 |4 aut | |
700 | 1 | |a Harris, Lloyd C. |0 (DE-588)1096359073 |4 aut | |
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700 | 1 | |a Schellhase, Ralf |0 (DE-588)1024994872 |4 oth | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 |
author_GND | (DE-588)121409600 (DE-588)170906825 (DE-588)1096359073 (DE-588)170152138 (DE-588)1024994872 (DE-588)1024994732 |
author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 |
author_role | aut aut aut aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk g a ga l c h lc lch n p np |
building | Verbundindex |
bvnumber | BV044617952 |
classification_rvk | QP 600 |
classification_tum | WIR 810f |
collection | ebook ZDB-30-PQE ZDB-150-PEB |
ctrlnum | (OCoLC)960014134 (DE-599)BVBBV044617952 |
dewey-full | 650 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services 658 - General management |
dewey-raw | 650 658.8 |
dewey-search | 650 658.8 |
dewey-sort | 3650 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 6., aktualisierte Auflage |
format | Electronic eBook |
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genre | (DE-588)4143389-0 Aufgabensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Aufgabensammlung Lehrbuch |
id | DE-604.BV044617952 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:57:16Z |
institution | BVB |
institution_GND | (DE-588)1066125414 |
isbn | 9783863267551 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030016282 |
oclc_num | 960014134 |
open_access_boolean | |
owner | DE-1050 DE-29 DE-1028 DE-83 DE-M347 |
owner_facet | DE-1050 DE-29 DE-1028 DE-83 DE-M347 |
physical | 1 Online-Ressource (1021 Seiten) Illustrationen, Diagramme |
psigel | ebook ZDB-30-PQE ZDB-150-PEB ZDB-150-PEB FFW_Einzelkauf ZDB-30-PQE FHD01_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson ZDB-150-PEB UER_Einzelkauf ZDB-150-PEB FHM_PDA_PEB |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Pearson Deutschland GmbH |
record_format | marc |
series2 | Always learning wi - Wirtschaft |
spelling | Kotler, Philip 1931- (DE-588)121409600 aut Principles of marketing Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Ralf Schellhase und Birgit Franken 6., aktualisierte Auflage Hallbergmoos Pearson Deutschland GmbH [2016] © 2016 1 Online-Ressource (1021 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Always learning wi - Wirtschaft Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143389-0 Aufgabensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Armstrong, Gary 1943- (DE-588)170906825 aut Harris, Lloyd C. (DE-588)1096359073 aut Piercy, Nigel 1953-2017 (DE-588)170152138 aut Schellhase, Ralf (DE-588)1024994872 oth Franken, Birgit (DE-588)1024994732 oth Pearson Studium (DE-588)1066125414 pbl Erscheint auch als Druck-Ausgabe 978-3-86894-241-5 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 Grundlagen des Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4143389-0 (DE-588)4123623-3 |
title | Grundlagen des Marketing |
title_alt | Principles of marketing |
title_auth | Grundlagen des Marketing |
title_exact_search | Grundlagen des Marketing |
title_full | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Ralf Schellhase und Birgit Franken |
title_fullStr | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Ralf Schellhase und Birgit Franken |
title_full_unstemmed | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy ; bearbeitet durch: Ralf Schellhase und Birgit Franken |
title_short | Grundlagen des Marketing |
title_sort | grundlagen des marketing |
topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketingmanagement Marketing Aufgabensammlung Lehrbuch |
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