Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2017
|
| Subjects: | |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (98 pages) |
| ISBN: | 9783319587837 |
Staff View
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Record in the Search Index
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:57:14Z |
| institution | BVB |
| isbn | 9783319587837 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030013908 |
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| publishDate | 2017 |
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| spelling | Rizomyliotis, Ioannis Verfasser aut Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times Cham Springer International Publishing 2017 © 2017 1 online resource (98 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s 1\p DE-604 Konstantoulaki, Kleopatra Sonstige oth Kostopoulos, Ioannis Sonstige oth Erscheint auch als Druck-Ausgabe Rizomyliotis, Ioannis Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times Cham : Springer International Publishing,c2017 9783319587820 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rizomyliotis, Ioannis Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_auth | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_exact_search | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_full | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_fullStr | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_full_unstemmed | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_short | Business-to-Business Marketing Communications |
| title_sort | business to business marketing communications value and efficiency considerations in recessionary times |
| title_sub | Value and Efficiency Considerations in Recessionary Times |
| topic | Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Business-to-Business-Marketing |
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