Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2017
|
| Schriftenreihe: | European Advertising Academy
|
| Schlagworte: | |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (294 pages) |
| ISBN: | 9783658187316 |
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Datensatz im Suchindex
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| language | English |
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| spelling | Zabkar, Vesna Verfasser aut Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement Wiesbaden Springer Fachmedien Wiesbaden 2017 © 2017 1 online resource (294 pages) txt rdacontent c rdamedia cr rdacarrier European Advertising Academy Description based on publisher supplied metadata and other sources Marketing Werbung (DE-588)4065541-6 gnd rswk-swf Werbeerfolg (DE-588)4127461-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content 2\p (DE-588)1071861417 Konferenzschrift 2016 Ljubljana gnd-content Werbung (DE-588)4065541-6 s Werbeerfolg (DE-588)4127461-1 s 3\p DE-604 Eisend, Martin Sonstige oth Erscheint auch als Druck-Ausgabe Zabkar, Vesna Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement Wiesbaden : Springer Fachmedien Wiesbaden,c2017 9783658187309 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zabkar, Vesna Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement Marketing Werbung (DE-588)4065541-6 gnd Werbeerfolg (DE-588)4127461-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4127461-1 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement |
| title_auth | Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement |
| title_exact_search | Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement |
| title_full | Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement |
| title_fullStr | Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement |
| title_full_unstemmed | Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement |
| title_short | Advances in Advertising Research VIII |
| title_sort | advances in advertising research viii challenges in an age of dis engagement |
| title_sub | Challenges in an Age of Dis-Engagement |
| topic | Marketing Werbung (DE-588)4065541-6 gnd Werbeerfolg (DE-588)4127461-1 gnd |
| topic_facet | Marketing Werbung Werbeerfolg Aufsatzsammlung Konferenzschrift 2016 Ljubljana |
| work_keys_str_mv | AT zabkarvesna advancesinadvertisingresearchviiichallengesinanageofdisengagement AT eisendmartin advancesinadvertisingresearchviiichallengesinanageofdisengagement |