Marketing and Customer Loyalty: The Extra Step Approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2017
|
| Series: | International Series in Advanced Management Studies
|
| Subjects: | |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (135 pages) |
| ISBN: | 9783319519913 |
Staff View
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Record in the Search Index
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| author | Cavallone, Mauro |
| author_facet | Cavallone, Mauro |
| author_role | aut |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044614410 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:57:14Z |
| institution | BVB |
| isbn | 9783319519913 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030012755 |
| oclc_num | 987000247 |
| open_access_boolean | |
| physical | 1 online resource (135 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2017 |
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| publisher | Springer International Publishing |
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| series2 | International Series in Advanced Management Studies |
| spelling | Cavallone, Mauro Verfasser aut Marketing and Customer Loyalty The Extra Step Approach Cham Springer International Publishing 2017 © 2017 1 online resource (135 pages) txt rdacontent c rdamedia cr rdacarrier International Series in Advanced Management Studies Description based on publisher supplied metadata and other sources Marketing Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf Kundentreue (DE-588)4393499-7 s Marketing-Mix (DE-588)4168908-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Cavallone, Mauro Marketing and Customer Loyalty : The Extra Step Approach Cham : Springer International Publishing,c2017 9783319519906 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cavallone, Mauro Marketing and Customer Loyalty The Extra Step Approach Marketing Marketing-Mix (DE-588)4168908-2 gnd Kundentreue (DE-588)4393499-7 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4393499-7 |
| title | Marketing and Customer Loyalty The Extra Step Approach |
| title_auth | Marketing and Customer Loyalty The Extra Step Approach |
| title_exact_search | Marketing and Customer Loyalty The Extra Step Approach |
| title_full | Marketing and Customer Loyalty The Extra Step Approach |
| title_fullStr | Marketing and Customer Loyalty The Extra Step Approach |
| title_full_unstemmed | Marketing and Customer Loyalty The Extra Step Approach |
| title_short | Marketing and Customer Loyalty |
| title_sort | marketing and customer loyalty the extra step approach |
| title_sub | The Extra Step Approach |
| topic | Marketing Marketing-Mix (DE-588)4168908-2 gnd Kundentreue (DE-588)4393499-7 gnd |
| topic_facet | Marketing Marketing-Mix Kundentreue |
| work_keys_str_mv | AT cavallonemauro marketingandcustomerloyaltytheextrastepapproach |