Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden
Springer Fachmedien Wiesbaden
2017
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| Series: | Innovatives Markenmanagement
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| Subjects: | |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (401 pages) |
| ISBN: | 9783658178222 |
Staff View
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| spelling | Dierks, Alexander Verfasser aut Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application Wiesbaden Springer Fachmedien Wiesbaden 2017 © 2017 1 online resource (401 pages) txt rdacontent c rdamedia cr rdacarrier Innovatives Markenmanagement Description based on publisher supplied metadata and other sources Motivation research (Marketing) Markenwahl (DE-588)4606225-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Controlling (DE-588)4070102-5 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Controlling (DE-588)4070102-5 s Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 Kaufentscheidung (DE-588)4073328-2 s Markenwahl (DE-588)4606225-7 s 3\p DE-604 Erscheint auch als Druck-Ausgabe Dierks, Alexander Re-Modeling the Brand Purchase Funnel : Conceptualization and Empirical Application Wiesbaden : Springer Fachmedien Wiesbaden,c2017 9783658178215 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dierks, Alexander Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application Motivation research (Marketing) Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd Kaufentscheidung (DE-588)4073328-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Controlling (DE-588)4070102-5 gnd |
| subject_GND | (DE-588)4606225-7 (DE-588)4144679-3 (DE-588)4073328-2 (DE-588)4062644-1 (DE-588)4070102-5 (DE-588)4113937-9 |
| title | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_auth | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_exact_search | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_full | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_fullStr | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_full_unstemmed | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_short | Re-Modeling the Brand Purchase Funnel |
| title_sort | re modeling the brand purchase funnel conceptualization and empirical application |
| title_sub | Conceptualization and Empirical Application |
| topic | Motivation research (Marketing) Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd Kaufentscheidung (DE-588)4073328-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Controlling (DE-588)4070102-5 gnd |
| topic_facet | Motivation research (Marketing) Markenwahl Markenpolitik Kaufentscheidung Verbraucherverhalten Controlling Hochschulschrift |
| work_keys_str_mv | AT dierksalexander remodelingthebrandpurchasefunnelconceptualizationandempiricalapplication |