The end of advertising: why it had to die, and the creative resurrection to come
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Spiegel & Grau
[2017]
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Zusammenfassung: | "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"... "he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising, as we know it, is over. In this short, controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike. Andrew Essex ran what was generally considered to be the hottest shop in the industry. He is therefore uniquely qualified to report on the industry's demise...and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland...a story populated by snake-oil salesmen, slicksters, and search engine optimizers. But his book is no eulogy. Instead, he poses a bold challenge to global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay...yes, pay...to see them"... |
| Beschreibung: | 220 Seiten 20 cm |
| ISBN: | 9780399588518 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044576267 | ||
| 003 | DE-604 | ||
| 005 | 20180125 | ||
| 007 | t | ||
| 008 | 171103s2017 xxu |||| 00||| eng d | ||
| 010 | |a 016049623 | ||
| 020 | |a 9780399588518 |c (hardback) |9 978-0-399-58851-8 | ||
| 035 | |a (OCoLC)1013525362 | ||
| 035 | |a (DE-599)BVBBV044576267 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 23 | |
| 100 | 1 | |a Essex, Andrew |d 1965- |e Verfasser |0 (DE-588)1147405409 |4 aut | |
| 245 | 1 | 0 | |a The end of advertising |b why it had to die, and the creative resurrection to come |c Andrew Essex |
| 250 | |a First edition | ||
| 264 | 1 | |a New York |b Spiegel & Grau |c [2017] | |
| 300 | |a 220 Seiten |c 20 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"... | ||
| 520 | |a "he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising, as we know it, is over. In this short, controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike. Andrew Essex ran what was generally considered to be the hottest shop in the industry. He is therefore uniquely qualified to report on the industry's demise...and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland...a story populated by snake-oil salesmen, slicksters, and search engine optimizers. But his book is no eulogy. Instead, he poses a bold challenge to global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay...yes, pay...to see them"... | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General / bisacsh | |
| 650 | 4 | |a SOCIAL SCIENCE / Popular Culture / bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Audio-visual equipment | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a SOCIAL SCIENCE / Popular Culture | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ebook |z 9780399588525 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029974780 | ||
Datensatz im Suchindex
| _version_ | 1804177960273444864 |
|---|---|
| any_adam_object | |
| author | Essex, Andrew 1965- |
| author_GND | (DE-588)1147405409 |
| author_facet | Essex, Andrew 1965- |
| author_role | aut |
| author_sort | Essex, Andrew 1965- |
| author_variant | a e ae |
| building | Verbundindex |
| bvnumber | BV044576267 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)1013525362 (DE-599)BVBBV044576267 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03797nam a2200469 c 4500</leader><controlfield tag="001">BV044576267</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180125 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">171103s2017 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016049623</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780399588518</subfield><subfield code="c">(hardback)</subfield><subfield code="9">978-0-399-58851-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1013525362</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044576267</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Essex, Andrew</subfield><subfield code="d">1965-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1147405409</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The end of advertising</subfield><subfield code="b">why it had to die, and the creative resurrection to come</subfield><subfield code="c">Andrew Essex</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Spiegel & Grau</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">220 Seiten</subfield><subfield code="c">20 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"...</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising, as we know it, is over. In this short, controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike. Andrew Essex ran what was generally considered to be the hottest shop in the industry. He is therefore uniquely qualified to report on the industry's demise...and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland...a story populated by snake-oil salesmen, slicksters, and search engine optimizers. But his book is no eulogy. Instead, he poses a bold challenge to global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay...yes, pay...to see them"...</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General / bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">SOCIAL SCIENCE / Popular Culture / bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Audio-visual equipment</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">SOCIAL SCIENCE / Popular Culture</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, ebook</subfield><subfield code="z">9780399588525</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029974780</subfield></datafield></record></collection> |
| id | DE-604.BV044576267 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:56:22Z |
| institution | BVB |
| isbn | 9780399588518 |
| language | English |
| lccn | 016049623 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029974780 |
| oclc_num | 1013525362 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 220 Seiten 20 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Spiegel & Grau |
| record_format | marc |
| spelling | Essex, Andrew 1965- Verfasser (DE-588)1147405409 aut The end of advertising why it had to die, and the creative resurrection to come Andrew Essex First edition New York Spiegel & Grau [2017] 220 Seiten 20 cm txt rdacontent n rdamedia nc rdacarrier "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"... "he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising, as we know it, is over. In this short, controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike. Andrew Essex ran what was generally considered to be the hottest shop in the industry. He is therefore uniquely qualified to report on the industry's demise...and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland...a story populated by snake-oil salesmen, slicksters, and search engine optimizers. But his book is no eulogy. Instead, he poses a bold challenge to global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay...yes, pay...to see them"... BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh SOCIAL SCIENCE / Popular Culture / bisacsh Wirtschaft Advertising Advertising Audio-visual equipment Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General SOCIAL SCIENCE / Popular Culture Erscheint auch als Online-Ausgabe, ebook 9780399588525 |
| spellingShingle | Essex, Andrew 1965- The end of advertising why it had to die, and the creative resurrection to come BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh SOCIAL SCIENCE / Popular Culture / bisacsh Wirtschaft Advertising Advertising Audio-visual equipment Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General SOCIAL SCIENCE / Popular Culture |
| title | The end of advertising why it had to die, and the creative resurrection to come |
| title_auth | The end of advertising why it had to die, and the creative resurrection to come |
| title_exact_search | The end of advertising why it had to die, and the creative resurrection to come |
| title_full | The end of advertising why it had to die, and the creative resurrection to come Andrew Essex |
| title_fullStr | The end of advertising why it had to die, and the creative resurrection to come Andrew Essex |
| title_full_unstemmed | The end of advertising why it had to die, and the creative resurrection to come Andrew Essex |
| title_short | The end of advertising |
| title_sort | the end of advertising why it had to die and the creative resurrection to come |
| title_sub | why it had to die, and the creative resurrection to come |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh SOCIAL SCIENCE / Popular Culture / bisacsh Wirtschaft Advertising Advertising Audio-visual equipment Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General SOCIAL SCIENCE / Popular Culture |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh SOCIAL SCIENCE / Popular Culture / bisacsh Wirtschaft Advertising Advertising Audio-visual equipment Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General SOCIAL SCIENCE / Popular Culture |
| work_keys_str_mv | AT essexandrew theendofadvertisingwhyithadtodieandthecreativeresurrectiontocome |