Integrated business information systems: a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin
Springer
[2017]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxiii, 200 Seiten Illustrationen |
| ISBN: | 9783662532904 |
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MARC
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| 240 | 1 | 0 | |a Integrierte Business-Informationssysteme |
| 245 | 1 | 0 | |a Integrated business information systems |b a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data |c Klaus-Dieter Gronwald |
| 264 | 1 | |a Berlin |b Springer |c [2017] | |
| 300 | |a xxiii, 200 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Computer science | |
| 650 | 4 | |a Business logistics | |
| 650 | 4 | |a Management information systems | |
| 650 | 4 | |a Data mining | |
| 650 | 4 | |a Computer Science | |
| 650 | 4 | |a Information Systems Applications (incl. Internet) | |
| 650 | 4 | |a Data Mining and Knowledge Discovery | |
| 650 | 4 | |a Supply Chain Management | |
| 650 | 4 | |a Business Information Systems | |
| 650 | 4 | |a Informatik | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-662-53291-1 |
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Record in the Search Index
| _version_ | 1804177929302704128 |
|---|---|
| adam_text | Contents
1 Introduction.......................................................... 1
Reference............................................................ 2
Part I Role Based Business Simulation
2 Preparation and Initiation............................................ 5
2.1 Initial Situation............................................. 5
2.2 Registration and Roles........7............................ 6
2.2.1 Registration at kdibis.com........................... 6
2.2.2 Roles............................................ 6
2.3 Preparation................................................ 6
2.4 Game Structure and Organization................................ 7
2.5 Step 1: Supervisor Registration ............................... 8
2.6 Step 2: Creating Classes....................................... 8
2.7 Step 3: Creating Games........................................ 9
2.8 Step 4: Register Students...................................... 9
2.9 Student Login................................................. 9
2.10 Kdibis Webinar System ...................................... 10
3 Development and Implementation of an ERP Strategy.................... 11
3.1 Situation Analysis........................................... 11
3.2 ERP Strategy................................................. 12
3.3 M A IT Integration............................................ 12
3.4 Product Portfolio Analysis, Cleansing and Business Process
Standardization. ............................................ 14
3.4.1 Order-to-Deliver Process Retail
Chain!—Distributor.................................. 14
3.4.2 Order-to-Deliver Process Retail
Chain2—Distributor.................................. 14
xi
xii Contents
3.4.3 Order to Deliver Process Retail
Chain3—Distributor.............................. 14
3.4.4 Order to Deliver Process Retail
Chain4—-Distributor............................. 16
3.4.5 Order-to-Deliver Process Distributor—
Wholesaler—Factory............................ 16
3.4.6 Order-to-Deliver Process Factory—
Production.................. . . ............. 16
3.5 Task—Board Review Meeting 1............................. 16
3.5.1 Agenda........................................... 17
References...................................................... 17
4 Game Round 1: Supply Chain Not Optimized—The Beer Game... 19
4.1 Initial Situation........................................ 19
4.2 SCM Game 1: Preparation................................... 19
4.3 SCM Game 1: Execution................................... 20
4.3.1 Fiscal Year, Order Cycle, Delivery Delay......... 21
4.3.2 Game Rules...................................... 22
4.3.3 Results Game Round 1. . . ..................... 27
4.3.4 The Role of the CEOs.......................... . 27
5 Development and Implementation of a SCM Strategy.................. 31
5.1 Supply Chain Management Definition....................... 31
5.2 The Bullwhip Effect..................................... 31
5.3 Demand Forecasting.................................... 33
5.3.1 Qualitative Forecasting Methods.................. 33
5.3.2 Quantitative Forecasting Methods................. 33
5.4 Inventory Management..................................... 34
5.4.1 Inventory Management Models...................... 34
5.4.2 Economic Order Quantity Models (EOQ)............. 35
5.4.3 The Basic EOQ Model............................ 35
5.4.4 Non-instantaneous Receipt Model. . .............. 36
5.4.5 Shortages Model.................................. 36
5.4.6 Final Remarks.................................. 37
5.5 Task—Board Review Meeting 2.............................. 38
5.5.1 Agenda..................................... . . . 38
References...................................................... 39
6 Game Round 2: Supply Chain Optimized . . . . ..................... 41
6.1 Game Rules . ......................... . . ............ 41
6.2 Results................................................. 42
6.3 Task—Board Review Meeting 3. ............................ 44
Contents
Xlll
7 Development and Implementation of a CRM Strategy............... 45
7.1 Initial Position.......................................... 45
7.2 CRM: Objectives and Methods................................. 46
7.2.1 Strategic CRM. . . . ............................. 46
7.2.2 Analytical CRM..................................... 46
7.2.3 Operative CRM.................................... 47
7.2.4 Communicative CRM.................................. 47
7.3 Task: Board Review Meeting 4................................ 47
References . ...................................................... 47
8 Game Round 3: CRM-SCM-Integration................................... 49
8.1 Initial Situation....................................... 49
8.2 CRM: Promotion for One or More Products . . . .............. 49
8.3 CRM: Price Change for One or More Products.................. 50
8.4 CRM: Discount for One or More Products.................... 50
8.5 CRM: Change of Product Portfolios.......................... 50
8.6 CRM: Share of Wallet at Key Accounts........................ 50
9 Business Intelligence (BI) and Big Data Analytics (Big Data)...... 53
9.1 Initial Situation.......................................... 53
9.2 BI and Big Data Separation................................. 53
9.3 Analytics Evolution....................................... 54
9.3.1 Descriptive Analytics . . . ....................... 54
9.3.2 Predictive Analytics.............................. 54
9.3.3 Prescriptive Analytics........................... 55
9.3.4 Sentiment Analysis........ . . .................. 55
9.3.5 Text Mining..................................... 55
9.4 Task: Board Review Meeting 5 . ............................. 56
9.5 Game Round 4: CRM-Big Data Integration...................... 56
References........................................................ 56
Part II Theory and Background
10 ERP: Enterprise Resource Planning................................... 59
10.1 Definition and Goals........................................ 59
10.2 Strategic Objectives ....................................... 59
10.2.1 Standardization of Business Processes.............. 60
10.2.2 Localization....................................... 60
10.2.3 Master Data Standardization........................ 61
10.2.4 Standardization of IT Infrastructure............... 62
10.2.5 TCO: Total Cost of Ownership.................., . 62
10.2.6 ERP-Template................................... 63
10.2.7 Organizational Change Management................... 64
10.2.8 Localization Requirements for a Template........... 65
10.3 Organizational Readiness.................................... 67
10.4 BS7799 and IS020000......................................... 68
xiv Contents
10.5 ITIL: Information Technology Infrastructure Library........ 68
10.6 CMMI: Capability Maturity Model Integration................ 73
10.6.1 CMMI—Capability Level......................... . 74
10.6.2 CMMI—Maturity Level............................... 74
10.6.3 CMMI—Services . ............................... 76
10.7 Six Sigma................................................ 77
10.8 LeanIT................. ................................ 78
10.9 Conclusions............................................ 79
10.10 M A Merger Acquisition IT Integration.................. 79
10.10.1 Motivation.................................... 79
10.10.2 M A Objectives................................. . 80
10.10.3 M A Challenges.................................... 80
10.10.4 M A ГГ Integration Strategies ................... 80
10.10.5 M A ГГ Integration Areas and Integration
Sequence....................................... 82
10.10.6 M A IT Integration Deliverables.................. 84
References.................................................... 85
11 SCM: Supply Chain Management..................................... 87
11.1 Definition and Goals.................................... 87
11.2 Demand Forecasting................ ..................... 87
11.2.1 Qualitative Forecasting Methods .................. 88
11.2.2 Quantitative Forecasting Methods............. . 89
11.2.3 Time Series Forecasting Components................ 89
11.2.4 Naive Forecast. . ............................... 90
11.2.5 Simple Moving Average Forecast. . ................ 90
11.2.6 Weighted Moving Average Forecast.................. 91
11.2.7 Exponentially Smoothing Forecasting.............. 91
11.2.8 Linear Trend Forecast........................... 92
11.3 Inventory Management.............. ........................ 94
11.3.1 Inventory Costs Overview.......................... 94
11.3.2 Inventory Management Models: Overview............ 95
11.3.3 Economic Order Quantity Models (EOQ):
Overview....................................... 95
11.3.4 The Basic EOQ: Model.............................. 96
11.3.5 Non-instantaneous Receipt Model...... ........... 101
11.3.6 Shortages Model............................. 104
References. ............................... . . ............... 106
12 CRM: Customer Relationship Management............................. 109
12.1 CRM Strategy. .......................................... 109
12.2 CRM: Customer Retention................................. 109
12.2.1 Strategic CRM............................. .... 110
12.2.2 Analytical CRM............................... 110
12.2.3 Loyalty Management and Share of Wallet........ 110
12.2.4 Customer Lifetime Value CLTV ................... 112
12.2.5 Customer Lifetime Value NPV..................... 112
Contents
XV
12.3 Operative CRM.............................................. 113
12.4 Communicative CRM......................................... 115
12.5 Why CRM Projects Fail..................................... 115
12.5.1 Case Study: CRM Contributes to a Scary
Halloween for Hershey. .......................... 116
12.5.2 Impact Factors of Failed CRM Projects on
Company Performance . ........................... 117
References...................................................... 118
13 BI: Business Intelligence.......................................... 119
13.1 Introduction andDefinitions................................ 119
13.2 OLAP and OLTP............................................ 120
13.3 ETL Process.............................................. 121
13.4 Data Mining . ............................................ 122
13.4.1 Case Study: Target Data Mining Figured Out
a Teen Girl Was Pregnant Before Her Father Did. . . 122
13.4.2 Case Study: Tesco Data Mining for Realtime
Inventory Management and Forecasting.............. 123
13.4.3 Case Study: The LAPD Is Predicting Crimes
Before They Happen................................ 124
References.................................................. 125
14 Big Data Analytics................................................ 127
14.1 Situation Analysis......................................... 127
14.2 Big Data Between Business and IT.......................... . 128
14.3 Paradigm Shift............................................. 129
14.3.1 Separating BI and Big Data.............. 129
14.3.2 Case Study Paradigm Shift: The Disney
MagicBand. . ................................. 129
14.4 TheSeven+Vs............................................. 130
14.4.1 Volume...................................... 131
14.4.2 Velocity......................................... 132
14.4.3 Variety......................................... 132
14.4.4 Veracity.......................................... 132
14.4.5 Validity........................................ 132
14.4.6 Volatility..................................... 132
14.4.7 Value........................................... 132
14.5 The Problem of Unstructured Data.......................... 133
14.6 Approach to Image Analytics............................... 134
14.6.1 The Golden Ratio. . . .............. 134
14.6.2 The Golden Ratio and the Fibonacci Numbers.... . 136
14.6.3 The Fibonacci Spiral.. ........................... 138
14.7 Visualization: Data Quality—Outlier Detection.............. 139
14.7.1 Introduction...................................... 139
14.7.2 The Normal Distribution........................... 140
14.7.3 Data Quality and Outlier Detection................ 142
XVI
Contents
14.8 Text Mining............................ ................. 144
14.8.1 Text Mining: Categories........................ 145
14.8.2 Text Mining: Linguistic and Mathematical
Approach . ... ................................. . 145
14.8.3 Text Mining: Numerical Duffy Transformation .... 146
14.8.4 Text Mining: Numerical Lu Transformation......... 146
14.8.5 Text Mining: Vector Space Model........ ......... 146
14.9 MapReduce: Basics..................................... 150
14.10 MapReduce Application: Social Triangle, e-Discovery. ..... 151
14.10.1 Step 1: Edge 1__________________________________ 151
14.10.2 Step 2: Edge 2.......... . . .............. 152
14.10.3 Step 3: Edge 3.................................. 153
14.11 Hadoop. .................................................. . 153
14.12 Analytics Lifecycle: Big Data Analytics Process Models... 154
14.12.1 Initial Situation. ............................ 154
References. ............................. ....................... 156
Part Ш Information Material
15 Post-Merger Situation: Alpha Beer............................. 161
15.1 Alpha Beer Market: Distribution Structure—Customers...... 161
15.1.1 Alpha Beer Retailer 1............. . ........... 161
15.1.2 Alpha Beer Retailer 2.... ....................... 161
15.1.3 Alpha Beer Retailer 3....................... 163
15.1.4 Alpha Beer Retailer 4 ...................... . 164
15.1.5 Alpha Beer Distributor........................... 164
15.1.6 Alpha Beer Wholesaler.. .......................... 164
15.1.7 Alpha Beer Factory. . .......................... 165
15.2 Alpha Beer IT: Infrastructure ........................... 165
15.2.1 Alpha Beer Retailer 1............................. 165
15.2.2 Alpha Beer Retailer 2............. ............... 165
15.2.3 Alpha Beer Retailer 3............................ . 166
15.2.4 Alpha Beer Retailer 4........................... 166
15.2.5 Alpha Beer Distributor........................... 166
15.2.6 Alpha Beer Wholesaler............................ 167
15.2.7 Alpha Beer Factory...... . . ................... 167
16 Post-Merger Situation: Green Beer........................... 169
16.1 Green Beer Market: Distribution Structure—Customers...... 169
16.1.1 Green Beer Retailer 1....... .................... 169
16.1.2 Green Beer Retailer 2.... ................... 169
16.1.3 Green Beer Retailer 3 .... ...................... 172
16.1.4 Green Beer Retailer 4........................... 172
16.1.5 Green Beer Distributor........................... 172
16.1.6 Green Beer Wholesaler............................ 173
16.1.7 Green Beer Factory.............................. 173
Contents
xvii
16.2 Green Beer IT: Infrastructure............................... 173
16.2.1 Green Beer Retailer 1............................... 173
16.2.2 Green Beer Retailer 2................................. 174
16.2.3 Green Beer Retailer 3................................. 174
16.2.4 Green Beer Retailer 4............................... 174
16.2.5 Green Beer Distributor............................... 174
16.2.6 Green Beer Wholesaler................................. 175
16.2.7 Green Beer Factory . . ............................... 175
17 Post-Merger Situation: Royal Beer................................... 177
17.1 Royal Beer Market: Distribution Structure—Customers......... 177
17.1.1 Royal Beer Retailer 1................................. 177
17.1.2 Royal Beer Retailer 2 ........ ....................... 177
17.1.3 Royal Beer Retailer 3................................ 180
17.1.4 Royal Beer Retailer 4................................. 180
17.1.5 Royal Beer Distributor............................... 180
17.1.6 Royal Beer Wholesaler................................. 181
17.1.7 Royal Beer Factory.................................... 181
17.2 Royal Beer IT: Infrastructure............................... 181
17.2.1 Royal Beer Retailer 1................................. 181
17.2.2 Royal Beer Retailer 2................................. 182
17.2.3 Royal Beer Retailer 3 . .............................. 182
17.2.4 Royal Beer Retailer 4 . .............................. 182
17.2.5 Royal Beer Distributor................................ 183
17.2.6 Royal Beer Wholesaler.............................. 183
17.2.7 Royal Beer Factory................................. 183
18 Post-Merger Situation: Wild Horse Beer.............................. 185
18.1 Wild Horse Beer Market: Distribution
Structure—Customers . ...................................... 185
18.1.1 Wild Horse Beer Retailer 1................... 185
18.1.2 Wild Horse Beer Retailer 2................... 185
18.1.3 Wild Horse Beer Retailer 3................... 188
18.1.4 Wild Horse Beer Retailer 4................... 188
18.1.5 Wild Horse Beer Distributor......................... 188
18.1.6 Wild Horse Beer Wholesaler.......................... 189
18.1.7 Wild Horse Beer Factory............................ 189
18.2 Wild Horse Beer IT: Infrastructure.......................... 189
18.2.1 Wild Horse Beer Retailer 1................. 189
18.2.2 Wild Horse Beer Retailer 2................... 190
18.2.3 Wild Horse Beer Retailer 3.......................... . 190
18.2.4 Wild Horse Beer Retailer 4 . . . ................... 190
18.2.5 Wild Horse Beer Distributor......................... 190
18.2.6 Wild Horse Beer Wholesaler.......................... 191
18.2.7 Wild Horse Beer Factory............................. 191
xviii Contents
19 Share of Wallet........................................... 193
19.1 Share of Wallet Alpha Beer...................... 193
19.2 Share of Wallet Green Beer....................... 194
19.3 Share of Wallet Royal Beer....................... 194
19.4 Share of Wallet Wild Horse Beer.................... 195
19.5 Share of Wallet KDISUPER. .............. ........ 195
19.6 Share of Wallet KDIFRESH......... . ............. 196
19.7 Share of Wallet KDISCOUNT...................... 196
19.8 Share of Wallet KDIvalue.......................... . 197
Index..................................................... 199
|
| any_adam_object | 1 |
| author | Gronwald, Klaus-Dieter |
| author_GND | (DE-588)1137719443 |
| author_facet | Gronwald, Klaus-Dieter |
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| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044559429 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:55:53Z |
| institution | BVB |
| isbn | 9783662532904 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029958078 |
| oclc_num | 953879699 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xxiii, 200 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| spelling | Gronwald, Klaus-Dieter Verfasser (DE-588)1137719443 aut Integrierte Business-Informationssysteme Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data Klaus-Dieter Gronwald Berlin Springer [2017] xxiii, 200 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Computer science Business logistics Management information systems Data mining Computer Science Information Systems Applications (incl. Internet) Data Mining and Knowledge Discovery Supply Chain Management Business Information Systems Informatik Erscheint auch als Online-Ausgabe 978-3-662-53291-1 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029958078&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gronwald, Klaus-Dieter Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data Computer science Business logistics Management information systems Data mining Computer Science Information Systems Applications (incl. Internet) Data Mining and Knowledge Discovery Supply Chain Management Business Information Systems Informatik |
| title | Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data |
| title_alt | Integrierte Business-Informationssysteme |
| title_auth | Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data |
| title_exact_search | Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data |
| title_full | Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data Klaus-Dieter Gronwald |
| title_fullStr | Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data Klaus-Dieter Gronwald |
| title_full_unstemmed | Integrated business information systems a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data Klaus-Dieter Gronwald |
| title_short | Integrated business information systems |
| title_sort | integrated business information systems a holistic view of the linked business process chain erp scm crm bi big data |
| title_sub | a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data |
| topic | Computer science Business logistics Management information systems Data mining Computer Science Information Systems Applications (incl. Internet) Data Mining and Knowledge Discovery Supply Chain Management Business Information Systems Informatik |
| topic_facet | Computer science Business logistics Management information systems Data mining Computer Science Information Systems Applications (incl. Internet) Data Mining and Knowledge Discovery Supply Chain Management Business Information Systems Informatik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029958078&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gronwaldklausdieter integriertebusinessinformationssysteme AT gronwaldklausdieter integratedbusinessinformationsystemsaholisticviewofthelinkedbusinessprocesschainerpscmcrmbibigdata |