Handbook of marketing decision models:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2017]
|
| Ausgabe: | Second edition |
| Schriftenreihe: | International series in operations research & management science
Volume 254 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | xi, 598 Seiten Illustrationen |
| ISBN: | 9783319569390 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of marketing decision models |c Berend Wierenga, Ralf van der Lans, editors |
| 250 | |a Second edition | ||
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Datensatz im Suchindex
| _version_ | 1804177929188409344 |
|---|---|
| adam_text | Contents
1 Marketing Decision Models: Progress and Perspectives.......... 1
Berend Wierenga and Ralf van der Lans
2 Sales Promotion Models........................................ 13
Harald J. van Heerde and Scott A. Neslin
3 Innovation and New Products Research: A State-of-the-Art
Review, Models for Managerial Decision Making, and Future
Research Directions............................................. 79
Tingting Fan, Peter N. Goider and Donald R. Lehmann
4 Models for the Financial-Performance Effects of Marketing..... 117
Dominique M. Hanssens and Mamik G. Dekimpe
5 Loyalty Programs: Current Insights, Research Challenges,
and Emerging Trends............................................ 143
Tammo H.A. Bijmolt and Peter C. Verhoef
6 Structural Models in Marketing: Consumer Demand
and Search..................................................... 167
Pradeep Chintagunta
7 Economic Models of Choice...................................... 199
Greg M. Allenby, Jaehwan Kim and Peter E. Rossi
8 Empirical Models of Learning Dynamics: A Survey of Recent
Developments................................................... 223
Andrew T. Ching, Tulin Erdem and Michael P. Keane
9 Measurement Models for Marketing Constructs.................... 259
Hans Baumgartner and Bert Weijters
10 Marketing Models for the Customer-Centric Firm................. 297
Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
ix
X Contents
11 Eye Movements During Search and Choice.......................... 331
Ralf van der Lans and Michel Wedel
12 Business-Cycle Research in Marketing............................. 361
Barbara Deleersnyder and Mamik G. Dekimpe
13 Marketing Models for the Life Sciences Industry................. 385
Vardan Avagyan, Vardit Landsman and Stefan Stremersch
14 Marketing Models for Internet Advertising........................ 431
Randolph E. Bucklin and Paul R. Hoban
15 Advertising Effectiveness and Media Exposure..................... 463
Peter J. Danaher
16 Social Media Analytics........................................... 483
Wendy W. Moe, Oded Netzer and David A, Schweidel
17 Integrating Social Networks into Marketing Decision Models...... 505
Xi Chen, Ralf van der Lans and Michael Trusov
18 Morphing Theory and Applications................................. 531
Gui B. Liberali, John R. Hauser and Glen L. Urban
About the Authors................................................... 563
Author Index........................................................ 573
Subject Index........................................................ 593
|
| any_adam_object | 1 |
| author2 | Wierenga, Berend Lans, Ralf van der 1977- |
| author2_role | edt edt |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| era | Geschichte 1990-2008 gnd |
| era_facet | Geschichte 1990-2008 |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:55:53Z |
| institution | BVB |
| isbn | 9783319569390 |
| language | English |
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| spelling | Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors Second edition Cham Springer [2017] xi, 598 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier International series in operations research & management science Volume 254 Geschichte 1990-2008 gnd rswk-swf Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung (DE-588)4079355-2 gnd rswk-swf Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Aufsatzsammlung gnd rswk-swf Marketing (DE-588)4037589-4 s Mathematisches Modell (DE-588)4114528-8 s Aufsatzsammlung f DE-604 Entscheidungsmodell (DE-588)4121201-0 s Wissenschaftsentwicklung (DE-588)4079355-2 s Geschichte 1990-2008 z 1\p DE-604 2\p DE-604 Wierenga, Berend edt Lans, Ralf van der 1977- (DE-588)131823485 edt Erscheint auch als Online-Ausgabe 978-3-319-56941-3 International series in operations research & management science Volume 254 (DE-604)BV011630976 254 DE-601 application/pdf http://www.gbv.de/dms/zbw/890776504.pdf Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029958005&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of marketing decision models International series in operations research & management science Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung (DE-588)4079355-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4079355-2 (DE-588)4121201-0 (DE-588)4037589-4 (DE-588)4114528-8 (DE-588)1071861417 |
| title | Handbook of marketing decision models |
| title_auth | Handbook of marketing decision models |
| title_exact_search | Handbook of marketing decision models |
| title_full | Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors |
| title_fullStr | Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors |
| title_full_unstemmed | Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors |
| title_short | Handbook of marketing decision models |
| title_sort | handbook of marketing decision models |
| topic | Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung (DE-588)4079355-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung Entscheidungsmodell Marketing Konferenzschrift Aufsatzsammlung |
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| volume_link | (DE-604)BV011630976 |
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