Holdings: Handbook of marketing decision models

Handbook of marketing decision models:

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Bibliographic Details
Other Authors:	Wierenga, Berend (Editor), Lans, Ralf van der 1977- (Editor)
Format:	Book
Language:	English
Published:	Cham Springer [2017]
Edition:	Second edition
Series:	International series in operations research & management science Volume 254
Subjects:	Geschichte 1990-2008 Mathematisches Modell Marketing > Decision making > Mathematical models > Congresses Wissenschaftsentwicklung Entscheidungsmodell Marketing Konferenzschrift Aufsatzsammlung
Online Access:	Inhaltsverzeichnis Inhaltsverzeichnis
Physical Description:	xi, 598 Seiten Illustrationen
ISBN:	9783319569390

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Record in the Search Index

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adam_text	Contents 1 Marketing Decision Models: Progress and Perspectives.......... 1 Berend Wierenga and Ralf van der Lans 2 Sales Promotion Models........................................ 13 Harald J. van Heerde and Scott A. Neslin 3 Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions............................................. 79 Tingting Fan, Peter N. Goider and Donald R. Lehmann 4 Models for the Financial-Performance Effects of Marketing..... 117 Dominique M. Hanssens and Mamik G. Dekimpe 5 Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends............................................ 143 Tammo H.A. Bijmolt and Peter C. Verhoef 6 Structural Models in Marketing: Consumer Demand and Search..................................................... 167 Pradeep Chintagunta 7 Economic Models of Choice...................................... 199 Greg M. Allenby, Jaehwan Kim and Peter E. Rossi 8 Empirical Models of Learning Dynamics: A Survey of Recent Developments................................................... 223 Andrew T. Ching, Tulin Erdem and Michael P. Keane 9 Measurement Models for Marketing Constructs.................... 259 Hans Baumgartner and Bert Weijters 10 Marketing Models for the Customer-Centric Firm................. 297 Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie ix X Contents 11 Eye Movements During Search and Choice.......................... 331 Ralf van der Lans and Michel Wedel 12 Business-Cycle Research in Marketing............................. 361 Barbara Deleersnyder and Mamik G. Dekimpe 13 Marketing Models for the Life Sciences Industry................. 385 Vardan Avagyan, Vardit Landsman and Stefan Stremersch 14 Marketing Models for Internet Advertising........................ 431 Randolph E. Bucklin and Paul R. Hoban 15 Advertising Effectiveness and Media Exposure..................... 463 Peter J. Danaher 16 Social Media Analytics........................................... 483 Wendy W. Moe, Oded Netzer and David A, Schweidel 17 Integrating Social Networks into Marketing Decision Models...... 505 Xi Chen, Ralf van der Lans and Michael Trusov 18 Morphing Theory and Applications................................. 531 Gui B. Liberali, John R. Hauser and Glen L. Urban About the Authors................................................... 563 Author Index........................................................ 573 Subject Index........................................................ 593
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author_facet	Wierenga, Berend Lans, Ralf van der 1977-
building	Verbundindex
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callnumber-first	H - Social Science
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition
era	Geschichte 1990-2008 gnd
era_facet	Geschichte 1990-2008
format	Book
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spelling	Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors Second edition Cham Springer [2017] xi, 598 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier International series in operations research & management science Volume 254 Geschichte 1990-2008 gnd rswk-swf Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung (DE-588)4079355-2 gnd rswk-swf Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Aufsatzsammlung gnd rswk-swf Marketing (DE-588)4037589-4 s Mathematisches Modell (DE-588)4114528-8 s Aufsatzsammlung f DE-604 Entscheidungsmodell (DE-588)4121201-0 s Wissenschaftsentwicklung (DE-588)4079355-2 s Geschichte 1990-2008 z 1\p DE-604 2\p DE-604 Wierenga, Berend edt Lans, Ralf van der 1977- (DE-588)131823485 edt Erscheint auch als Online-Ausgabe 978-3-319-56941-3 International series in operations research & management science Volume 254 (DE-604)BV011630976 254 DE-601 application/pdf http://www.gbv.de/dms/zbw/890776504.pdf Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029958005&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Handbook of marketing decision models International series in operations research & management science Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung (DE-588)4079355-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd
subject_GND	(DE-588)4079355-2 (DE-588)4121201-0 (DE-588)4037589-4 (DE-588)4114528-8 (DE-588)1071861417
title	Handbook of marketing decision models
title_auth	Handbook of marketing decision models
title_exact_search	Handbook of marketing decision models
title_full	Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors
title_fullStr	Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors
title_full_unstemmed	Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors
title_short	Handbook of marketing decision models
title_sort	handbook of marketing decision models
topic	Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung (DE-588)4079355-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd
topic_facet	Mathematisches Modell Marketing Decision making Mathematical models Congresses Wissenschaftsentwicklung Entscheidungsmodell Marketing Konferenzschrift Aufsatzsammlung
url	http://www.gbv.de/dms/zbw/890776504.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029958005&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV011630976
work_keys_str_mv	AT wierengaberend handbookofmarketingdecisionmodels AT lansralfvander handbookofmarketingdecisionmodels

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