Holdings: Customer engagement marketing

Customer engagement marketing:

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Bibliographic Details
Other Authors:	Palmatier, Robert W. (Editor), Kumar, V. 1957- (Editor), Harmeling, Colleen M. (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham Palgrave Macmillan [2018]
Subjects:	Kundenbindung Marketing Beziehungsmarketing Kundenmanagement Kundengruppenmanagement customer engagement marketing strategy product innovation consumer relations consumer behavior relationship management Aufsatzsammlung
Online Access:	BTU01 FAB01 FAW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext
Physical Description:	1 Online-Ressource (xviii, 328 Seiten)
ISBN:	9783319619859
DOI:	10.1007/978-3-319-61985-9

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Record in the Search Index

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genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV044548166
illustrated	Not Illustrated
indexdate	2025-02-20T06:56:23Z
institution	BVB
institution_GND	(DE-588)1064344704
isbn	9783319619859
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029947079
oclc_num	1011378844
open_access_boolean
owner	DE-1049 DE-1050 DE-703 DE-188 DE-634 DE-824 DE-29 DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-706 DE-83 DE-473 DE-BY-UBG DE-20 DE-Aug4 DE-1043 DE-1046 DE-1051 DE-573 DE-859 DE-860 DE-M347 DE-92 DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-2070s DE-523
owner_facet	DE-1049 DE-1050 DE-703 DE-188 DE-634 DE-824 DE-29 DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-706 DE-83 DE-473 DE-BY-UBG DE-20 DE-Aug4 DE-1043 DE-1046 DE-1051 DE-573 DE-859 DE-860 DE-M347 DE-92 DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-2070s DE-523
physical	1 Online-Ressource (xviii, 328 Seiten)
psigel	ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2018 ZDB-30-PQE FHD01_PQE_Kauf
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Palgrave Macmillan
record_format	marc
spellingShingle	Customer engagement marketing Kundenbindung (DE-588)4384508-3 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd
subject_GND	(DE-588)4384508-3 (DE-588)4037589-4 (DE-588)4789127-0 (DE-588)4236865-0 (DE-588)4197319-7 (DE-588)4143413-4
title	Customer engagement marketing
title_auth	Customer engagement marketing
title_exact_search	Customer engagement marketing
title_full	Customer engagement marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling (editors)
title_fullStr	Customer engagement marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling (editors)
title_full_unstemmed	Customer engagement marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling (editors)
title_short	Customer engagement marketing
title_sort	customer engagement marketing
topic	Kundenbindung (DE-588)4384508-3 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd
topic_facet	Kundenbindung Marketing Beziehungsmarketing Kundenmanagement Kundengruppenmanagement Aufsatzsammlung
url	https://doi.org/10.1007/978-3-319-61985-9
work_keys_str_mv	AT palmatierrobertw customerengagementmarketing AT kumarv customerengagementmarketing AT harmelingcolleenm customerengagementmarketing AT springerinternationalpublishing customerengagementmarketing

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