APA (7th ed.) Citation

Palmatier, R. W., Kumar, V., & Harmeling, C. M. (2018). Customer engagement marketing. Palgrave Macmillan. https://doi.org/10.1007/978-3-319-61985-9

Chicago Style (17th ed.) Citation

Palmatier, Robert W., V. Kumar, and Colleen M. Harmeling. Customer Engagement Marketing. Cham: Palgrave Macmillan, 2018. https://doi.org/10.1007/978-3-319-61985-9.

MLA (9th ed.) Citation

Palmatier, Robert W., et al. Customer Engagement Marketing. Palgrave Macmillan, 2018. https://doi.org/10.1007/978-3-319-61985-9.