Holdings: Strategic Marketing

Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

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Bibliographic Details
Main Authors:	Tomczak, Torsten 1959- (Author), Reinecke, Sven 1967- (Author), Kuß, Alfred 1947- (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden Springer Gabler 2018
Subjects:	Business Marketing Business and Management Wirtschaft Strategisches Management Marketingstrategie Lehrbuch
Online Access:	BTU01 FAB01 FAW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext
Physical Description:	1 Online-Ressource (XI, 253 Seiten) 91 Illustrationen
ISBN:	9783658184179
DOI:	10.1007/978-3-658-18417-9

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genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV044530813
illustrated	Not Illustrated
indexdate	2025-02-20T06:54:58Z
institution	BVB
isbn	9783658184179
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029930103
oclc_num	1011380864
open_access_boolean
owner	DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-1050
owner_facet	DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-1050
physical	1 Online-Ressource (XI, 253 Seiten) 91 Illustrationen
psigel	ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2018 ZDB-30-PQE FHD01_PQE_Kauf
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Springer Gabler
record_format	marc
spellingShingle	Tomczak, Torsten 1959- Reinecke, Sven 1967- Kuß, Alfred 1947- Strategic Marketing Market-Oriented Corporate and Business Unit Planning Business Marketing Business and Management Wirtschaft Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4123623-3
title	Strategic Marketing Market-Oriented Corporate and Business Unit Planning
title_alt	Marketingplanung
title_auth	Strategic Marketing Market-Oriented Corporate and Business Unit Planning
title_exact_search	Strategic Marketing Market-Oriented Corporate and Business Unit Planning
title_full	Strategic Marketing Market-Oriented Corporate and Business Unit Planning by Torsten Tomczak, Sven Reinecke, Alfred Kuss
title_fullStr	Strategic Marketing Market-Oriented Corporate and Business Unit Planning by Torsten Tomczak, Sven Reinecke, Alfred Kuss
title_full_unstemmed	Strategic Marketing Market-Oriented Corporate and Business Unit Planning by Torsten Tomczak, Sven Reinecke, Alfred Kuss
title_short	Strategic Marketing
title_sort	strategic marketing market oriented corporate and business unit planning
title_sub	Market-Oriented Corporate and Business Unit Planning
topic	Business Marketing Business and Management Wirtschaft Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Business Marketing Business and Management Wirtschaft Strategisches Management Marketingstrategie Lehrbuch
url	https://doi.org/10.1007/978-3-658-18417-9
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