APA (7th ed.) Citation

Tomczak, T., Reinecke, S., & Kuß, A. (2018). Strategic Marketing: Market-Oriented Corporate and Business Unit Planning. Springer Gabler. https://doi.org/10.1007/978-3-658-18417-9

Chicago Style (17th ed.) Citation

Tomczak, Torsten, Sven Reinecke, and Alfred Kuß. Strategic Marketing: Market-Oriented Corporate and Business Unit Planning. Wiesbaden: Springer Gabler, 2018. https://doi.org/10.1007/978-3-658-18417-9.

MLA (9th ed.) Citation

Tomczak, Torsten, et al. Strategic Marketing: Market-Oriented Corporate and Business Unit Planning. Springer Gabler, 2018. https://doi.org/10.1007/978-3-658-18417-9.