The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studie...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Witkowski, Terrence H. 1970- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London and New York Routledge, Taylor Francis Group 2018
Schriftenreihe:	Routledge studies in the history of marketing 4
Schlagworte:	Verbrauch Verbraucherverhalten USA
Online-Zugang:	Inhaltsverzeichnis
Zusammenfassung:	The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history
Beschreibung:	xv, 297 Seiten Illustrationen
ISBN:	9781138936911