Advertising and consumer culture in China:
Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge ; Malden
Polity
[2016]
|
| Series: | China today series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | x, 297 Seiten |
| ISBN: | 9780745671161 9780745671178 |
Staff View
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV044506935 |
| illustrated | Not Illustrated |
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| isbn | 9780745671161 9780745671178 |
| language | English |
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| physical | x, 297 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Polity |
| record_format | marc |
| series2 | China today series |
| spelling | Li, Hongmei 1974- Verfasser (DE-588)1106147650 aut Advertising and consumer culture in China Hongmei Li Cambridge ; Malden Polity [2016] © 2016 x, 297 Seiten txt rdacontent n rdamedia nc rdacarrier China today series Includes bibliographical references and index Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index AdvertisingxSocial aspectszChina Kulturelle Identität (DE-588)4033542-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Kulturelle Identität (DE-588)4033542-2 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-5095-1114-3 Erscheint auch als Online-Ausgabe, MOBI 978-1-5095-1113-6 DE-601 application/pdf http://www.gbv.de/dms/zbw/852655118.pdf Inhaltsverzeichnis |
| spellingShingle | Li, Hongmei 1974- Advertising and consumer culture in China AdvertisingxSocial aspectszChina Kulturelle Identität (DE-588)4033542-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4033542-2 (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)4009937-4 |
| title | Advertising and consumer culture in China |
| title_auth | Advertising and consumer culture in China |
| title_exact_search | Advertising and consumer culture in China |
| title_full | Advertising and consumer culture in China Hongmei Li |
| title_fullStr | Advertising and consumer culture in China Hongmei Li |
| title_full_unstemmed | Advertising and consumer culture in China Hongmei Li |
| title_short | Advertising and consumer culture in China |
| title_sort | advertising and consumer culture in china |
| topic | AdvertisingxSocial aspectszChina Kulturelle Identität (DE-588)4033542-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | AdvertisingxSocial aspectszChina Kulturelle Identität Verbraucherverhalten Werbung China |
| url | http://www.gbv.de/dms/zbw/852655118.pdf |
| work_keys_str_mv | AT lihongmei advertisingandconsumercultureinchina |