Organizations and social networking: utilizing social media to engage consumers
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms&quo...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference
[2013]
|
| Schriftenreihe: | Advances in marketing, customer relationship management and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher |
| Beschreibung: | Enthält 18 Beiträge Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxi, 423 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781466640276 9781466640283 |
Internformat
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Datensatz im Suchindex
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| illustrated | Illustrated |
| indexdate | 2024-12-05T17:00:50Z |
| institution | BVB |
| isbn | 9781466640276 9781466640283 |
| language | English |
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| series2 | Advances in marketing, customer relationship management and e-services (AMCRMES) book series Premier reference source |
| spelling | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA), Stanley Loh (Lutheran University of Brazil (ULBRA), Brazil & Faculty of Technolofgy Senac, Brazil), Cain Evans (Birmingham City University, UK), Fabiana Lorenzi (Lutheran University of Brazil (ULBRA), Brazil) Hershey PA Business Science Reference [2013] © 2013 1 Online-Ressource (xxi, 423 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management and e-services (AMCRMES) book series Premier reference source Enthält 18 Beiträge Includes bibliographical references and index "This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher Soziale Software (DE-588)7550143-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Soziales Netzwerk (DE-588)4055762-5 s Verbraucherverhalten (DE-588)4062644-1 s Soziale Software (DE-588)7550143-0 s b DE-604 Li, Eldon Yu-zen 1952- (DE-588)131928392 edt Loh, Stanley edt Evans, Cain edt Lorenzi, Fabiana edt Erscheint auch als Druck-Ausgabe 978-1-4666-4026-9 Erscheint auch als Druck-Ausgabe 1-4666-4026-X http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Organizations and social networking utilizing social media to engage consumers Soziale Software (DE-588)7550143-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Organizations and social networking utilizing social media to engage consumers |
| title_auth | Organizations and social networking utilizing social media to engage consumers |
| title_exact_search | Organizations and social networking utilizing social media to engage consumers |
| title_full | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA), Stanley Loh (Lutheran University of Brazil (ULBRA), Brazil & Faculty of Technolofgy Senac, Brazil), Cain Evans (Birmingham City University, UK), Fabiana Lorenzi (Lutheran University of Brazil (ULBRA), Brazil) |
| title_fullStr | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA), Stanley Loh (Lutheran University of Brazil (ULBRA), Brazil & Faculty of Technolofgy Senac, Brazil), Cain Evans (Birmingham City University, UK), Fabiana Lorenzi (Lutheran University of Brazil (ULBRA), Brazil) |
| title_full_unstemmed | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA), Stanley Loh (Lutheran University of Brazil (ULBRA), Brazil & Faculty of Technolofgy Senac, Brazil), Cain Evans (Birmingham City University, UK), Fabiana Lorenzi (Lutheran University of Brazil (ULBRA), Brazil) |
| title_short | Organizations and social networking |
| title_sort | organizations and social networking utilizing social media to engage consumers |
| title_sub | utilizing social media to engage consumers |
| topic | Soziale Software (DE-588)7550143-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Soziale Software Soziales Netzwerk Online-Marketing Verbraucherverhalten Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9 |
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