Internet mercenaries and viral marketing: the case of Chinese social media
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference, an imprint of IGI Global
[2014]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-19 DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Zusammenfassung: | "This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"-- |
| Beschreibung: | Includes bibliographical references and index E-Book auf der IGI-Global-Plattform für Käufer der Druck-Ausgabe kostenfrei und zeitlich unbegrenzt zugänglich |
| Beschreibung: | 1 Online-Ressource (xii, 314 Seiten) Diagramme |
| ISBN: | 9781466645790 9781466645806 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044438261 | ||
| 003 | DE-604 | ||
| 005 | 20190920 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170804s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781466645790 |9 978-1-4666-4579-0 | ||
| 020 | |a 9781466645806 |c print & perpetual access |9 978-1-4666-4580-6 | ||
| 024 | 7 | |a 10.4018/978-1-4666-4578-3 |2 doi | |
| 035 | |a (OCoLC)1002274607 | ||
| 035 | |a (DE-599)BVBBV044438261 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-19 |a DE-1049 |a DE-898 |a DE-1050 |a DE-83 | ||
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QG 860 |0 (DE-625)141524: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Wu, Mei |d 1954- |e Verfasser |0 (DE-588)1048018504 |4 aut | |
| 245 | 1 | 0 | |a Internet mercenaries and viral marketing |b the case of Chinese social media |c Mei Wu (University of Macau, Macau), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University, China) |
| 264 | 1 | |a Hershey PA |b Business Science Reference, an imprint of IGI Global |c [2014] | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 Online-Ressource (xii, 314 Seiten) |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 490 | 0 | |a Premier reference source | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a E-Book auf der IGI-Global-Plattform für Käufer der Druck-Ausgabe kostenfrei und zeitlich unbegrenzt zugänglich | ||
| 520 | 1 | |a "This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"-- | |
| 650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 651 | 7 | |a China |0 (DE-588)4009937-4 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a China |0 (DE-588)4009937-4 |D g |
| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 2 | |a Viral Marketing |0 (DE-588)7564917-2 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Jakubowicz, Peter |e Verfasser |4 aut | |
| 700 | 1 | |a Cao, Chengyu |d 1987- |e Verfasser |0 (DE-588)1048018768 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-4666-4578-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-4666-4578-4 |
| 856 | 4 | 0 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 912 | |a ZDB-98-IGB |a ZDB-1-IGE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029839494 | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4578-3 |l DE-19 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4578-3 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4578-3 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4578-3 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4578-3 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1808138511488909312 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Wu, Mei 1954- Jakubowicz, Peter Cao, Chengyu 1987- |
| author_GND | (DE-588)1048018504 (DE-588)1048018768 |
| author_facet | Wu, Mei 1954- Jakubowicz, Peter Cao, Chengyu 1987- |
| author_role | aut aut aut |
| author_sort | Wu, Mei 1954- |
| author_variant | m w mw p j pj c c cc |
| building | Verbundindex |
| bvnumber | BV044438261 |
| classification_rvk | QG 860 QP 650 |
| collection | ZDB-98-IGB ZDB-1-IGE |
| ctrlnum | (OCoLC)1002274607 (DE-599)BVBBV044438261 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV044438261</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190920</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170804s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466645790</subfield><subfield code="9">978-1-4666-4579-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466645806</subfield><subfield code="c">print & perpetual access</subfield><subfield code="9">978-1-4666-4580-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-4666-4578-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1002274607</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044438261</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QG 860</subfield><subfield code="0">(DE-625)141524:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wu, Mei</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1048018504</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Internet mercenaries and viral marketing</subfield><subfield code="b">the case of Chinese social media</subfield><subfield code="c">Mei Wu (University of Macau, Macau), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University, China)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA</subfield><subfield code="b">Business Science Reference, an imprint of IGI Global</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xii, 314 Seiten)</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">E-Book auf der IGI-Global-Plattform für Käufer der Druck-Ausgabe kostenfrei und zeitlich unbegrenzt zugänglich</subfield></datafield><datafield tag="520" ind1="1" ind2=" "><subfield code="a">"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Viral Marketing</subfield><subfield code="0">(DE-588)7564917-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">China</subfield><subfield code="0">(DE-588)4009937-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">China</subfield><subfield code="0">(DE-588)4009937-4</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Viral Marketing</subfield><subfield code="0">(DE-588)7564917-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jakubowicz, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cao, Chengyu</subfield><subfield code="d">1987-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1048018768</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-4666-4578-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-4666-4578-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029839494</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4578-3</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4578-3</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4578-3</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4578-3</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4578-3</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV044438261 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:38Z |
| institution | BVB |
| isbn | 9781466645790 9781466645806 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029839494 |
| oclc_num | 1002274607 |
| open_access_boolean | |
| owner | DE-706 DE-19 DE-BY-UBM DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
| owner_facet | DE-706 DE-19 DE-BY-UBM DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
| physical | 1 Online-Ressource (xii, 314 Seiten) Diagramme |
| psigel | ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Science Reference, an imprint of IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Wu, Mei 1954- Verfasser (DE-588)1048018504 aut Internet mercenaries and viral marketing the case of Chinese social media Mei Wu (University of Macau, Macau), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University, China) Hershey PA Business Science Reference, an imprint of IGI Global [2014] © 2014 1 Online-Ressource (xii, 314 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references and index E-Book auf der IGI-Global-Plattform für Käufer der Druck-Ausgabe kostenfrei und zeitlich unbegrenzt zugänglich "This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"-- Viral Marketing (DE-588)7564917-2 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Social Media (DE-588)4639271-3 s Viral Marketing (DE-588)7564917-2 s 1\p DE-604 Jakubowicz, Peter Verfasser aut Cao, Chengyu 1987- Verfasser (DE-588)1048018768 aut Erscheint auch als Druck-Ausgabe 978-1-4666-4578-3 Erscheint auch als Druck-Ausgabe 1-4666-4578-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wu, Mei 1954- Jakubowicz, Peter Cao, Chengyu 1987- Internet mercenaries and viral marketing the case of Chinese social media Viral Marketing (DE-588)7564917-2 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7564917-2 (DE-588)4639271-3 (DE-588)4009937-4 |
| title | Internet mercenaries and viral marketing the case of Chinese social media |
| title_auth | Internet mercenaries and viral marketing the case of Chinese social media |
| title_exact_search | Internet mercenaries and viral marketing the case of Chinese social media |
| title_full | Internet mercenaries and viral marketing the case of Chinese social media Mei Wu (University of Macau, Macau), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University, China) |
| title_fullStr | Internet mercenaries and viral marketing the case of Chinese social media Mei Wu (University of Macau, Macau), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University, China) |
| title_full_unstemmed | Internet mercenaries and viral marketing the case of Chinese social media Mei Wu (University of Macau, Macau), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University, China) |
| title_short | Internet mercenaries and viral marketing |
| title_sort | internet mercenaries and viral marketing the case of chinese social media |
| title_sub | the case of Chinese social media |
| topic | Viral Marketing (DE-588)7564917-2 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Viral Marketing Social Media China |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3 |
| work_keys_str_mv | AT wumei internetmercenariesandviralmarketingthecaseofchinesesocialmedia AT jakubowiczpeter internetmercenariesandviralmarketingthecaseofchinesesocialmedia AT caochengyu internetmercenariesandviralmarketingthecaseofchinesesocialmedia |