Fuzzy methods for customer relationship management and marketing: applications and classifications
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies" - Provided by publisher
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA
Business Science Reference
[2012]
|
| Series: | Premier reference source
|
| Subjects: | |
| Online Access: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Summary: | "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies" - Provided by publisher |
| Item Description: | Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (xxi, 365 Seiten) |
| ISBN: | 9781466600966 9781466600973 |
Staff View
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| 505 | 8 | |a 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donz e and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / Jos e-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Ter an ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and C edric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / M onica Casabay o and N uria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside | |
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| contents | 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donz e and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / Jos e-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Ter an ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and C edric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / M onica Casabay o and N uria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside |
| ctrlnum | (OCoLC)1002281372 (DE-599)BVBBV044431381 |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044431381 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:38Z |
| institution | BVB |
| isbn | 9781466600966 9781466600973 |
| language | English |
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| publishDate | 2012 |
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| publisher | Business Science Reference |
| record_format | marc |
| series2 | Premier reference source |
| spelling | Fuzzy methods for customer relationship management and marketing applications and classifications Andreas Meier (University of Fribourg, Switzerland), Laurent Donze (University of Fribourg, Switzerland) Hershey PA Business Science Reference [2012] © 2012 1 Online-Ressource (xxi, 365 Seiten) txt rdacontent c rdamedia cr rdacarrier Premier reference source Includes bibliographical references 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donz e and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / Jos e-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Ter an ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and C edric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / M onica Casabay o and N uria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies" - Provided by publisher Customer relations / Management Marketing Fuzzy logic Marketing (DE-588)4037589-4 gnd rswk-swf Fuzzy-Logik (DE-588)4341284-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Fuzzy-Logik (DE-588)4341284-1 s DE-604 Meier, Andreas 1951- (DE-588)115753613 edt Donzé, Laurent (DE-588)170952061 edt Erscheint auch als Druck-Ausgabe 978-1-4666-0095-9 Erscheint auch als Druck-Ausgabe 1-4666-0095-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-46660-095-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fuzzy methods for customer relationship management and marketing applications and classifications 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donz e and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / Jos e-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Ter an ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and C edric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / M onica Casabay o and N uria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside Customer relations / Management Marketing Fuzzy logic Marketing (DE-588)4037589-4 gnd Fuzzy-Logik (DE-588)4341284-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4341284-1 (DE-588)4236865-0 |
| title | Fuzzy methods for customer relationship management and marketing applications and classifications |
| title_auth | Fuzzy methods for customer relationship management and marketing applications and classifications |
| title_exact_search | Fuzzy methods for customer relationship management and marketing applications and classifications |
| title_full | Fuzzy methods for customer relationship management and marketing applications and classifications Andreas Meier (University of Fribourg, Switzerland), Laurent Donze (University of Fribourg, Switzerland) |
| title_fullStr | Fuzzy methods for customer relationship management and marketing applications and classifications Andreas Meier (University of Fribourg, Switzerland), Laurent Donze (University of Fribourg, Switzerland) |
| title_full_unstemmed | Fuzzy methods for customer relationship management and marketing applications and classifications Andreas Meier (University of Fribourg, Switzerland), Laurent Donze (University of Fribourg, Switzerland) |
| title_short | Fuzzy methods for customer relationship management and marketing |
| title_sort | fuzzy methods for customer relationship management and marketing applications and classifications |
| title_sub | applications and classifications |
| topic | Customer relations / Management Marketing Fuzzy logic Marketing (DE-588)4037589-4 gnd Fuzzy-Logik (DE-588)4341284-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer relations / Management Marketing Fuzzy logic Fuzzy-Logik Kundenmanagement |
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