Paul Lazarsfeld and the origins of communications research:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2017
|
| Schlagworte: | |
| Online-Zugang: | Rezension Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 146 Seiten Diagramme |
| ISBN: | 9781138691827 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804177703136395264 |
|---|---|
| adam_text | Contents
List of figures
List of tables
vm
vu
Foreword to the English edition 2017
Introduction
XI
IX
1 The context of Lazarsfeld’s communication studies
1
LI PaulLazarsfeld s life story 1
L2 The social context of Lazarsfeld s life and work in Vienna 6
1.3 Communication research in the context of
Lazarsjeld s work 13
1.4 Lazarsfeld s contribution to communication research
in the context of the theory and study of mass communication 17
2.1 The early stages of cooperation with Austrian
radio - psychological experiments 25
2.2 Research on Radio-Wien listeners ֊Lazarsfeld s RAVAG study 28
2.3 Magazines in American cities - a secondary analysis
of aggregated data 31
Notes 36
3 The Princeton years of radio research 39
3.1 The search for a project director 39
3.2 The first research reports 40
3.3 Radio and the printed page 44
3.3.1 Analysing and building radio audiences 46
3.3.2 The reciprocal effects of radio and the press 49
3.4 The research moves to Columbia University 53
Notes 54
Notes 23
2 Lazarsfeld’s first6communication studies’
25
4 The radio research yearbooks during World War 2
56
4.1 Radio broadcasting for specific groups of listeners 57
4.2 An analysis of musical programmes on the radio
and the collaboration between Paul Lazarsfeld and
Theodor Adorno 60
4.3 Radio broadcasting in wartime in the democratic society of the
United States 66
4.4 Research on radio audiences in Great Britain 69
4.5 German radio propaganda - research on totalitarian
communication 70
4.6 A content analysis of daytime radio serials and a social analysis
of their audiences 74
4.7 Research uses of the program analyzer and measuring
its reliability and validity 76
Notes 80
5 Two major studies by Paul Lazarsfeld’s colleagues 81
5.1 The Invasion from Mars - a study of the panic
caused by a radio broadcast 82
5.2 Mass persuasion - the war bond drive 91
Notes 98
6 Representative studies of radio listeners 101
6.1 Listener populations and overlapping audiences 102
6.2 Criticism of advertising and measuring criticism 106
Note 112
7 The birth of communication research 113
7.1 Who doesn 1 listen to daytime serials? What advice for
radio stations? 114
7.2 What does it mean for readers to ‘miss their newspapers ? 118
7.3 Types ofpersonal influence and models of influence
in local communities: R. K. Merton’s study of influence as an
example of a new type of communication research 122
Notes 128
8 Lazarsfeld’s communication research: Its credo and its
contribution to sociology 130
Summary 135
References 137
Index 144
The manuscript discusses the early days of communication research, explicitly the
first works of Paul Lazarsfeld radio and media research in Vienna, Newark, NJ,
Princeton and New York during the years between the early 1930s and the end
of the 1940s. Lazarsfeld’s Viennese radio research, especially the world’s first
extensive audience research - RAVAG study (1931) - is entirely new informa-
tion for English speaking scholars. The book shows the details of Lazarsfeld’s
methodological reasoning in his projects in the field of communication. The book
also presents the research institutes that Lazarsfeld founded in Vienna in 1931,
from Newark Center in New Jersey (1935) to Princeton Office of Radio Research
in 1937 and up to the foundation of Lazarsfeld’s famous BASR at Columbia
University in New York in the 1940s. The monograph shows how important
Lazarsfeld’s first studies were for the future development of communications
research and for methodological progress in the following decades.
|
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| isbn | 9781138691827 |
| language | English |
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| spelling | Jeřábek, Hynek (DE-588)1075071763 aut Paul Lazarsfeld a počátky komunikačního výzkumu Paul Lazarsfeld and the origins of communications research Hynek Jeřábek London ; New York Routledge 2017 xiii, 146 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Lazarsfeld, Paul F. 1901-1976 Lazarsfeld, Paul Felix 1901-1976 (DE-588)118726862 gnd rswk-swf Geschichte gnd rswk-swf Geschichte Communication Research History Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Lazarsfeld, Paul Felix 1901-1976 (DE-588)118726862 p Kommunikationswissenschaft (DE-588)4120588-1 s Geschichte z DE-604 Erscheint auch als Online-Ausgabe 978-1-315-53385-8 https://www.recensio.net/r/449594186c9f471b9363764c47f7089b rezensiert in: Historická sociologie - Historical Sociology, 2019, 1, S. 147-149 Rezension Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029814739&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029814739&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Jeřábek, Hynek Paul Lazarsfeld and the origins of communications research Lazarsfeld, Paul F. 1901-1976 Lazarsfeld, Paul Felix 1901-1976 (DE-588)118726862 gnd Geschichte Communication Research History Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| subject_GND | (DE-588)118726862 (DE-588)4120588-1 |
| title | Paul Lazarsfeld and the origins of communications research |
| title_alt | Paul Lazarsfeld a počátky komunikačního výzkumu |
| title_auth | Paul Lazarsfeld and the origins of communications research |
| title_exact_search | Paul Lazarsfeld and the origins of communications research |
| title_full | Paul Lazarsfeld and the origins of communications research Hynek Jeřábek |
| title_fullStr | Paul Lazarsfeld and the origins of communications research Hynek Jeřábek |
| title_full_unstemmed | Paul Lazarsfeld and the origins of communications research Hynek Jeřábek |
| title_short | Paul Lazarsfeld and the origins of communications research |
| title_sort | paul lazarsfeld and the origins of communications research |
| topic | Lazarsfeld, Paul F. 1901-1976 Lazarsfeld, Paul Felix 1901-1976 (DE-588)118726862 gnd Geschichte Communication Research History Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| topic_facet | Lazarsfeld, Paul F. 1901-1976 Lazarsfeld, Paul Felix 1901-1976 Geschichte Communication Research History Kommunikationswissenschaft |
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