Manga in America: transnational book publishing and the domestication of Japanese comics

"In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of tran...

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Bibliographic Details
Main Author: Brienza, Casey (Author)
Format: Book
Language:English
Published: London ; Oxford ; New York ; New Delhi ; Sydney Bloomsbury Academic 2016
Subjects:
Online Access:Inhaltsverzeichnis
Summary:"In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive and oft-contested process of 'domestication.' Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American." ... Back of book
Item Description:Includes bibliographical references (pages 197-206) and index. - Hier auch später erschienene, unveränderte Nachdrucke
Physical Description:XIII, 214 Seiten Illustrationen 24 cm
ISBN:9781472595867
9781472595874

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