APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2005). Basic marketing research: Using Microsoft Excel data analysis (International edition.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. International edition. Upper Saddle River, NJ: Pearson Prentice Hall, 2005.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. International edition. Pearson Prentice Hall, 2005.