Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer
2017
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| Series: | Springer Proceedings in Business and Economics
|
| Subjects: | |
| Online Access: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Physical Description: | 1 Online-Ressource (XI, 210 Seiten) 15 Illustrationen, 6 Illustrationen (farbig) |
| ISBN: | 9783319597010 |
| ISSN: | 2198-7246 |
| DOI: | 10.1007/978-3-319-59701-0 |
Staff View
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| author2 | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Ailawadi, Kusum L. Yagüe Guillén, María Jésus 1958- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| discipline | Wirtschaftswissenschaften |
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| genre | (DE-588)1071861417 Konferenzschrift 2017 gnd-content |
| genre_facet | Konferenzschrift 2017 |
| id | DE-604.BV044397194 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:07:20Z |
| institution | BVB |
| isbn | 9783319597010 |
| issn | 2198-7246 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029799327 |
| oclc_num | 993022536 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XI, 210 Seiten) 15 Illustrationen, 6 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spellingShingle | Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4023246-3 (DE-588)1071861417 |
| title | Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 |
| title_auth | Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 |
| title_exact_search | Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 |
| title_full | Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
| title_fullStr | Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
| title_full_unstemmed | Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
| title_short | Advances in National Brand and Private Label Marketing |
| title_sort | advances in national brand and private label marketing fourth international conference 2017 |
| title_sub | Fourth International Conference, 2017 |
| topic | Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd |
| topic_facet | Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik Handelsmarke Konferenzschrift 2017 |
| url | https://doi.org/10.1007/978-3-319-59701-0 |
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