Programmatic advertising: the successful transformation to automated, data-driven marketing in real-time
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
[2016]
|
| Series: | Management for Professionals
|
| Subjects: | |
| Physical Description: | X, 279 Seiten Illustrationen, Diagramme |
| ISBN: | 9783319250212 |
Staff View
MARC
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Record in the Search Index
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| author2 | Busch, Oliver |
| author2_role | edt |
| author2_variant | o b ob |
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| bvnumber | BV044395324 |
| classification_rvk | QP 650 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044395324 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:51:47Z |
| institution | BVB |
| isbn | 9783319250212 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029797480 |
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| owner_facet | DE-19 DE-BY-UBM |
| physical | X, 279 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
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| publisher | Springer |
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| series2 | Management for Professionals |
| spelling | Realtime advertising (Aufsatzsammlung) Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor Cham Springer [2016] X, 279 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for Professionals Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd rswk-swf Echtzeitverarbeitung (DE-588)4151002-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Echtzeitverarbeitung (DE-588)4151002-1 s Werbewirkung (DE-588)4189647-6 s Werbewirtschaft (DE-588)4189650-6 s DE-604 Busch, Oliver edt Erscheint auch als Online-Ausgabe 978-3-319-25023-6 |
| spellingShingle | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4189650-6 (DE-588)4151002-1 (DE-588)7706419-7 (DE-588)7636951-1 (DE-588)4189647-6 (DE-588)4143413-4 |
| title | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time |
| title_alt | Realtime advertising (Aufsatzsammlung) |
| title_auth | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time |
| title_exact_search | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time |
| title_full | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor |
| title_fullStr | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor |
| title_full_unstemmed | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor |
| title_short | Programmatic advertising |
| title_sort | programmatic advertising the successful transformation to automated data driven marketing in real time |
| title_sub | the successful transformation to automated, data-driven marketing in real-time |
| topic | Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft Echtzeitverarbeitung Online-Marketing Online-Werbung Werbewirkung Aufsatzsammlung |
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