Hospitality marketing: principles and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Elsevier Butterworth-Heinemann
2011
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. . New UK and international case studies that prepare you for work in a global industry . Activities for each chapter that will assess your understanding and marketing knowledge . A new inside cover feature that links real-life marketing campaigns to the book's case studies Includes bibliographical references and index "This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Page 4 of cover |
| Physical Description: | xii, 434 pages |
| ISBN: | 9780080967912 0080967914 9780080967929 0080967922 9781136346569 1136346562 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
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| dewey-full | 647/.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647/.0688 |
| dewey-search | 647/.0688 |
| dewey-sort | 3647 3688 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| edition | 2nd ed |
| format | Electronic eBook |
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| isbn | 9780080967912 0080967914 9780080967929 0080967922 9781136346569 1136346562 |
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| spelling | Bowie, David Verfasser aut Hospitality marketing principles and practice 2nd ed Amsterdam Elsevier Butterworth-Heinemann 2011 xii, 434 pages txt rdacontent c rdamedia cr rdacarrier This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. . New UK and international case studies that prepare you for work in a global industry . Activities for each chapter that will assess your understanding and marketing knowledge . A new inside cover feature that links real-life marketing campaigns to the book's case studies Includes bibliographical references and index "This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Page 4 of cover BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Marketing fast Hotels / Marketing fast Wirtschaft Hospitality industry Marketing Hotels Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 Buttle, Francis Sonstige oth http://www.sciencedirect.com/science/book/9780080967912 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bowie, David Hospitality marketing principles and practice BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Marketing fast Hotels / Marketing fast Wirtschaft Hospitality industry Marketing Hotels Marketing Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4259231-8 |
| title | Hospitality marketing principles and practice |
| title_auth | Hospitality marketing principles and practice |
| title_exact_search | Hospitality marketing principles and practice |
| title_full | Hospitality marketing principles and practice |
| title_fullStr | Hospitality marketing principles and practice |
| title_full_unstemmed | Hospitality marketing principles and practice |
| title_short | Hospitality marketing |
| title_sort | hospitality marketing principles and practice |
| title_sub | principles and practice |
| topic | BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Marketing fast Hotels / Marketing fast Wirtschaft Hospitality industry Marketing Hotels Marketing Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Small Business Hospitality industry / Marketing Hotels / Marketing Wirtschaft Hospitality industry Marketing Hotels Marketing Marketing Gastgewerbe |
| url | http://www.sciencedirect.com/science/book/9780080967912 |
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