Streaming and digital media: understanding the business and technology
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Rayburn, Dan (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam Focal Press ©2007
Schriftenreihe:NAB executive technology briefings
Schlagworte:
Online-Zugang:FAW01
URL des Erstveröffentlichers
Beschreibung:Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data * Discover how new video distribution channels & devices are affecting your content business * Learn what you should pay for online video services and what you should expect in return * Understand the differences between the Flash and Windows Media formats * Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals
Includes bibliographical references and index
Beschreibung:xx, 244 pages
ISBN:9780080927596
0080927599
9780240809571
0240809572

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