Creating powerful radio: getting, keeping, and growing audiences for news, talk, information, and personality
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Focal
©2007
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | "A guide for programmers, managers & talent"--Cover Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method. * PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking Includes bibliographical references and index |
| Physical Description: | xvi, 340 pages |
| ISBN: | 9780080492599 0080492592 9780240519289 0240519280 |
Staff View
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| 500 | |a * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio. | ||
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| spelling | Geller, Valerie Verfasser aut Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality Valerie Geller ; edited by Turi Ryder Amsterdam Focal ©2007 xvi, 340 pages txt rdacontent c rdamedia cr rdacarrier "A guide for programmers, managers & talent"--Cover Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method. * PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking Includes bibliographical references and index TECHNOLOGY & ENGINEERING / Radio bisacsh Radio broadcasting fast Radio broadcasting Hörfunksendung (DE-588)4160384-9 gnd rswk-swf Hörfunksendung (DE-588)4160384-9 s 1\p DE-604 Ryder, Turi Sonstige oth http://www.sciencedirect.com/science/book/9780240519289 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Geller, Valerie Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality TECHNOLOGY & ENGINEERING / Radio bisacsh Radio broadcasting fast Radio broadcasting Hörfunksendung (DE-588)4160384-9 gnd |
| subject_GND | (DE-588)4160384-9 |
| title | Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality |
| title_auth | Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality |
| title_exact_search | Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality |
| title_full | Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality Valerie Geller ; edited by Turi Ryder |
| title_fullStr | Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality Valerie Geller ; edited by Turi Ryder |
| title_full_unstemmed | Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality Valerie Geller ; edited by Turi Ryder |
| title_short | Creating powerful radio |
| title_sort | creating powerful radio getting keeping and growing audiences for news talk information and personality |
| title_sub | getting, keeping, and growing audiences for news, talk, information, and personality |
| topic | TECHNOLOGY & ENGINEERING / Radio bisacsh Radio broadcasting fast Radio broadcasting Hörfunksendung (DE-588)4160384-9 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Radio Radio broadcasting Hörfunksendung |
| url | http://www.sciencedirect.com/science/book/9780240519289 |
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