How to profitably delight your customers:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge [England]
Woodhead Pub. in association with the Institute of Operations Management
©1999
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | "CRC Press order number: WP0567"--Title page verso The majority of industries today are in a buyer's market. Huge increases in capacity worldwide have outstripped market demand. The only sure way to survival and profitability in this environment is serving customers well. Simply satisfying customers is not enough, it is necessary to exceed their expectations or, in the author's terms, delight them. Delighting customers erects a barrier to competitors, so it is difficult for other to steal them and also provides invaluable word-of-mouth promotion. This book focuses on what corporate managers especially in product design and sales and marketing departments, need to do to help a company profitably delight its customers. Hal Mather is president of Hal Mather, Inc in Amelia Island, FL., an international management consulting and education company. Since 1973, he has been helping all types of industrial concerns to improve their business planning and control. He is also author of 'Competitive Manufacturing - Second edition'. Focuses on the importance of satisfying customers and the benefits this can bring for the company Published in association with The Institute of Operations Management Includes bibliographical references (page 182) and index |
| Physical Description: | x, 185 pages |
| ISBN: | 9781855733817 1855733811 9781136346774 1136346775 0849305675 9780849305672 |
Staff View
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| 500 | |a The majority of industries today are in a buyer's market. Huge increases in capacity worldwide have outstripped market demand. The only sure way to survival and profitability in this environment is serving customers well. Simply satisfying customers is not enough, it is necessary to exceed their expectations or, in the author's terms, delight them. Delighting customers erects a barrier to competitors, so it is difficult for other to steal them and also provides invaluable word-of-mouth promotion. This book focuses on what corporate managers especially in product design and sales and marketing departments, need to do to help a company profitably delight its customers. Hal Mather is president of Hal Mather, Inc in Amelia Island, FL., an international management consulting and education company. Since 1973, he has been helping all types of industrial concerns to improve their business planning and control. He is also author of 'Competitive Manufacturing - Second edition'. Focuses on the importance of satisfying customers and the benefits this can bring for the company Published in association with The Institute of Operations Management | ||
| 500 | |a Includes bibliographical references (page 182) and index | ||
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044385492 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9781855733817 1855733811 9781136346774 1136346775 0849305675 9780849305672 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787713 |
| oclc_num | 474963363 |
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| physical | x, 185 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Woodhead Pub. in association with the Institute of Operations Management |
| record_format | marc |
| spelling | Mather, Hal Verfasser aut How to profitably delight your customers Hal Mather Cambridge [England] Woodhead Pub. in association with the Institute of Operations Management ©1999 x, 185 pages txt rdacontent c rdamedia cr rdacarrier "CRC Press order number: WP0567"--Title page verso The majority of industries today are in a buyer's market. Huge increases in capacity worldwide have outstripped market demand. The only sure way to survival and profitability in this environment is serving customers well. Simply satisfying customers is not enough, it is necessary to exceed their expectations or, in the author's terms, delight them. Delighting customers erects a barrier to competitors, so it is difficult for other to steal them and also provides invaluable word-of-mouth promotion. This book focuses on what corporate managers especially in product design and sales and marketing departments, need to do to help a company profitably delight its customers. Hal Mather is president of Hal Mather, Inc in Amelia Island, FL., an international management consulting and education company. Since 1973, he has been helping all types of industrial concerns to improve their business planning and control. He is also author of 'Competitive Manufacturing - Second edition'. Focuses on the importance of satisfying customers and the benefits this can bring for the company Published in association with The Institute of Operations Management Includes bibliographical references (page 182) and index BUSINESS & ECONOMICS / Customer Relations bisacsh Customer services / Management fast Wirtschaft Customer services Management Institute of Operations Management Sonstige oth http://www.sciencedirect.com/science/book/9781855733817 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mather, Hal How to profitably delight your customers BUSINESS & ECONOMICS / Customer Relations bisacsh Customer services / Management fast Wirtschaft Customer services Management |
| title | How to profitably delight your customers |
| title_auth | How to profitably delight your customers |
| title_exact_search | How to profitably delight your customers |
| title_full | How to profitably delight your customers Hal Mather |
| title_fullStr | How to profitably delight your customers Hal Mather |
| title_full_unstemmed | How to profitably delight your customers Hal Mather |
| title_short | How to profitably delight your customers |
| title_sort | how to profitably delight your customers |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Customer services / Management fast Wirtschaft Customer services Management |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Customer services / Management Wirtschaft Customer services Management |
| url | http://www.sciencedirect.com/science/book/9781855733817 |
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