Gay and lesbian tourism: the essential guide for marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Elsevier/Butterworth-Heinemann
2007
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | Includes index This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism Includes bibliographical references and index |
| Physical Description: | xix, 183 pages |
| ISBN: | 9780750682329 0750682329 9780080554587 008055458X |
Staff View
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| dewey-hundreds | 300 - Social sciences |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750682329 0750682329 9780080554587 008055458X |
| language | English |
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| physical | xix, 183 pages |
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| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Elsevier/Butterworth-Heinemann |
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| spelling | Guaracino, Jeff Verfasser aut Gay and lesbian tourism the essential guide for marketing Jeff Guaracino 1st ed Amsterdam Elsevier/Butterworth-Heinemann 2007 xix, 183 pages txt rdacontent c rdamedia cr rdacarrier Includes index This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism Includes bibliographical references and index BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Gay travelers fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Gay travelers http://www.sciencedirect.com/science/book/9780750682329 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Guaracino, Jeff Gay and lesbian tourism the essential guide for marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Gay travelers fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Gay travelers |
| title | Gay and lesbian tourism the essential guide for marketing |
| title_auth | Gay and lesbian tourism the essential guide for marketing |
| title_exact_search | Gay and lesbian tourism the essential guide for marketing |
| title_full | Gay and lesbian tourism the essential guide for marketing Jeff Guaracino |
| title_fullStr | Gay and lesbian tourism the essential guide for marketing Jeff Guaracino |
| title_full_unstemmed | Gay and lesbian tourism the essential guide for marketing Jeff Guaracino |
| title_short | Gay and lesbian tourism |
| title_sort | gay and lesbian tourism the essential guide for marketing |
| title_sub | the essential guide for marketing |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Gay travelers fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Gay travelers |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Gay travelers Tourism / Marketing Industrie Wirtschaft Tourism Marketing |
| url | http://www.sciencedirect.com/science/book/9780750682329 |
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