Introduction to e-business: management and strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Butterworth-Heinemann
©2006
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google Includes bibliographical references and index |
| Physical Description: | xv, 428 pages |
| ISBN: | 9780750667319 0750667311 9780080492780 0080492789 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
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| spelling | Combe, Colin Verfasser aut Introduction to e-business management and strategy Colin Combe 1st ed Amsterdam Butterworth-Heinemann ©2006 xv, 428 pages txt rdacontent c rdamedia cr rdacarrier An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google Includes bibliographical references and index Electronic commerce. Electronic commerce / Management. Business enterprises / Computer networks BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business enterprises / Computer networks fast Electronic commerce fast Electronic commerce / Management fast Unternehmen Wirtschaft Electronic commerce Electronic commerce Management Business enterprises Computer networks Electronic Commerce (DE-588)4592128-3 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Electronic Commerce (DE-588)4592128-3 s 2\p DE-604 http://www.sciencedirect.com/science/book/9780750667319 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Combe, Colin Introduction to e-business management and strategy Electronic commerce. Electronic commerce / Management. Business enterprises / Computer networks BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business enterprises / Computer networks fast Electronic commerce fast Electronic commerce / Management fast Unternehmen Wirtschaft Electronic commerce Electronic commerce Management Business enterprises Computer networks Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4151278-9 |
| title | Introduction to e-business management and strategy |
| title_auth | Introduction to e-business management and strategy |
| title_exact_search | Introduction to e-business management and strategy |
| title_full | Introduction to e-business management and strategy Colin Combe |
| title_fullStr | Introduction to e-business management and strategy Colin Combe |
| title_full_unstemmed | Introduction to e-business management and strategy Colin Combe |
| title_short | Introduction to e-business |
| title_sort | introduction to e business management and strategy |
| title_sub | management and strategy |
| topic | Electronic commerce. Electronic commerce / Management. Business enterprises / Computer networks BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business enterprises / Computer networks fast Electronic commerce fast Electronic commerce / Management fast Unternehmen Wirtschaft Electronic commerce Electronic commerce Management Business enterprises Computer networks Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce. Electronic commerce / Management. Business enterprises / Computer networks BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business enterprises / Computer networks Electronic commerce Electronic commerce / Management Unternehmen Wirtschaft Electronic commerce Management Business enterprises Computer networks Electronic Commerce Einführung |
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