The fundamentals of corporate communication:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1999
|
| Series: | CIM professional
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | "Published in association with the Chartered Institute of Marketing." The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice Includes bibliographical references (pages 208-215) and index |
| Physical Description: | xiv, 221 pages |
| ISBN: | 9780750641869 075064186X 9780080938974 0080938973 |
Staff View
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| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1999 | |
| 300 | |a xiv, 221 pages | ||
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| 500 | |a The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice | ||
| 500 | |a Includes bibliographical references (pages 208-215) and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Communication in organizations |2 fast | |
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| 650 | 7 | |a Bedrijfsinformatie |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Communication in organizations | |
| 650 | 4 | |a Communication in management | |
| 650 | 4 | |a Corporations |x Public relations | |
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| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044385459 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750641869 075064186X 9780080938974 0080938973 |
| language | English |
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| physical | xiv, 221 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | CIM professional |
| spelling | Dolphin, Richard R. Verfasser aut The fundamentals of corporate communication Richard R. Dolphin Oxford Butterworth-Heinemann 1999 xiv, 221 pages txt rdacontent c rdamedia cr rdacarrier CIM professional "Published in association with the Chartered Institute of Marketing." The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice Includes bibliographical references (pages 208-215) and index BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Communication in organizations fast Corporations / Public relations fast Communicatie gtt Bedrijfsinformatie gtt Management gtt Kommunikation Wirtschaft Communication in organizations Communication in management Corporations Public relations Chartered Institute of Marketing Sonstige oth http://www.sciencedirect.com/science/book/9780750641869 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Dolphin, Richard R. The fundamentals of corporate communication BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Communication in organizations fast Corporations / Public relations fast Communicatie gtt Bedrijfsinformatie gtt Management gtt Kommunikation Wirtschaft Communication in organizations Communication in management Corporations Public relations |
| title | The fundamentals of corporate communication |
| title_auth | The fundamentals of corporate communication |
| title_exact_search | The fundamentals of corporate communication |
| title_full | The fundamentals of corporate communication Richard R. Dolphin |
| title_fullStr | The fundamentals of corporate communication Richard R. Dolphin |
| title_full_unstemmed | The fundamentals of corporate communication Richard R. Dolphin |
| title_short | The fundamentals of corporate communication |
| title_sort | the fundamentals of corporate communication |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Communication in organizations fast Corporations / Public relations fast Communicatie gtt Bedrijfsinformatie gtt Management gtt Kommunikation Wirtschaft Communication in organizations Communication in management Corporations Public relations |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Communication in management Communication in organizations Corporations / Public relations Communicatie Bedrijfsinformatie Management Kommunikation Wirtschaft Corporations Public relations |
| url | http://www.sciencedirect.com/science/book/9780750641869 |
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