Innovative marketing communications: strategies for the events industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Elsevier/Butterworth-Heinemann
2006
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| Series: | Events management series
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| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies. * How to effectively integrate the range of marketing tools and techniques to communicate and promote events * How organisations can use events within their communication strategies in order to improve their organisational marketing * How and why communications strategies need to be included in the overall plan for effective and successful long term planning Includes bibliographical references and indexes |
| Physical Description: | xxi, 322 pages |
| ISBN: | 9780750663618 0750663618 0080492746 9780080492742 |
Staff View
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| dewey-ones | 394 - General customs |
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| id | DE-604.BV044385385 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750663618 0750663618 0080492746 9780080492742 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787606 |
| oclc_num | 474951982 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | xxi, 322 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| series2 | Events management series |
| spelling | Masterman, Guy Verfasser aut Innovative marketing communications strategies for the events industry Guy Masterman, Emma H. Wood Oxford Elsevier/Butterworth-Heinemann 2006 xxi, 322 pages txt rdacontent c rdamedia cr rdacarrier Events management series Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies. * How to effectively integrate the range of marketing tools and techniques to communicate and promote events * How organisations can use events within their communication strategies in order to improve their organisational marketing * How and why communications strategies need to be included in the overall plan for effective and successful long term planning Includes bibliographical references and indexes Événements spéciaux / Marketing Special events / Management fast Special events / Marketing fast Special events Management Special events Marketing Wood, Emma H. Sonstige oth http://www.sciencedirect.com/science/book/9780750663618 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Masterman, Guy Innovative marketing communications strategies for the events industry Événements spéciaux / Marketing Special events / Management fast Special events / Marketing fast Special events Management Special events Marketing |
| title | Innovative marketing communications strategies for the events industry |
| title_auth | Innovative marketing communications strategies for the events industry |
| title_exact_search | Innovative marketing communications strategies for the events industry |
| title_full | Innovative marketing communications strategies for the events industry Guy Masterman, Emma H. Wood |
| title_fullStr | Innovative marketing communications strategies for the events industry Guy Masterman, Emma H. Wood |
| title_full_unstemmed | Innovative marketing communications strategies for the events industry Guy Masterman, Emma H. Wood |
| title_short | Innovative marketing communications |
| title_sort | innovative marketing communications strategies for the events industry |
| title_sub | strategies for the events industry |
| topic | Événements spéciaux / Marketing Special events / Management fast Special events / Marketing fast Special events Management Special events Marketing |
| topic_facet | Événements spéciaux / Marketing Special events / Management Special events / Marketing Special events Management Special events Marketing |
| url | http://www.sciencedirect.com/science/book/9780750663618 |
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