Marketing communications in tourism and hospitality: concepts, strategies and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2009
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Hospitality, leisure, and tourism series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Paralleltitel: Marketing communications in tourism & hospitality The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area. . Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism. . Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing. . Uses detailed and extensive international case studies, to illustrate the theories and show good practice Includes bibliographical references and index |
| Beschreibung: | xx, 300 pages |
| ISBN: | 9780080941813 0080941818 9780750682770 0750682779 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McCabe, Scott |
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| dewey-raw | 910.688 |
| dewey-search | 910.688 |
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| discipline | Geographie |
| edition | 1st ed |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
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| isbn | 9780080941813 0080941818 9780750682770 0750682779 |
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| spelling | McCabe, Scott Verfasser aut Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe Marketing communications in tourism & hospitality 1st ed Amsterdam Elsevier/Butterworth-Heinemann 2009 xx, 300 pages txt rdacontent c rdamedia cr rdacarrier Hospitality, leisure, and tourism series Paralleltitel: Marketing communications in tourism & hospitality The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area. . Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism. . Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing. . Uses detailed and extensive international case studies, to illustrate the theories and show good practice Includes bibliographical references and index TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Budget bisacsh TRAVEL / Special Interest / Ecotourism bisacsh TRAVEL / Parks & Campgrounds bisacsh TRAVEL / Reference bisacsh TRAVEL / Road Travel bisacsh TRAVEL / Special Interest / Adventure bisacsh Communication in marketing fast Hospitality industry / Marketing fast Tourism / Marketing fast Gastgewerbe swd Marketing swd Tourismus swd Hospitality industry Marketing Tourism Marketing Communication in marketing Hospitality industry Marketing Cases Tourism Marketing Cases Communication in marketing Cases Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Gastgewerbe (DE-588)4259231-8 s 2\p DE-604 http://www.sciencedirect.com/science/book/9780750682770 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McCabe, Scott Marketing communications in tourism and hospitality concepts, strategies and cases TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Budget bisacsh TRAVEL / Special Interest / Ecotourism bisacsh TRAVEL / Parks & Campgrounds bisacsh TRAVEL / Reference bisacsh TRAVEL / Road Travel bisacsh TRAVEL / Special Interest / Adventure bisacsh Communication in marketing fast Hospitality industry / Marketing fast Tourism / Marketing fast Gastgewerbe swd Marketing swd Tourismus swd Hospitality industry Marketing Tourism Marketing Communication in marketing Hospitality industry Marketing Cases Tourism Marketing Cases Communication in marketing Cases Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Marketing communications in tourism and hospitality concepts, strategies and cases |
| title_alt | Marketing communications in tourism & hospitality |
| title_auth | Marketing communications in tourism and hospitality concepts, strategies and cases |
| title_exact_search | Marketing communications in tourism and hospitality concepts, strategies and cases |
| title_full | Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe |
| title_fullStr | Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe |
| title_full_unstemmed | Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe |
| title_short | Marketing communications in tourism and hospitality |
| title_sort | marketing communications in tourism and hospitality concepts strategies and cases |
| title_sub | concepts, strategies and cases |
| topic | TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Budget bisacsh TRAVEL / Special Interest / Ecotourism bisacsh TRAVEL / Parks & Campgrounds bisacsh TRAVEL / Reference bisacsh TRAVEL / Road Travel bisacsh TRAVEL / Special Interest / Adventure bisacsh Communication in marketing fast Hospitality industry / Marketing fast Tourism / Marketing fast Gastgewerbe swd Marketing swd Tourismus swd Hospitality industry Marketing Tourism Marketing Communication in marketing Hospitality industry Marketing Cases Tourism Marketing Cases Communication in marketing Cases Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | TRAVEL / Museums, Tours, Points of Interest TRAVEL / Hikes & Walks TRAVEL / Budget TRAVEL / Special Interest / Ecotourism TRAVEL / Parks & Campgrounds TRAVEL / Reference TRAVEL / Road Travel TRAVEL / Special Interest / Adventure Communication in marketing Hospitality industry / Marketing Tourism / Marketing Gastgewerbe Marketing Tourismus Hospitality industry Marketing Tourism Marketing Hospitality industry Marketing Cases Tourism Marketing Cases Communication in marketing Cases |
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