Emotion and reason in consumer behavior:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Elsevier Butterworth-Heinemann
2006
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing Includes bibliographical references and index |
| Physical Description: | xv, 165 pages |
| ISBN: | 9780750679763 075067976X 008046176X 9780080461762 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750679763 075067976X 008046176X 9780080461762 |
| language | English |
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| physical | xv, 165 pages |
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| spelling | Chaudhuri, Arjun Verfasser aut Emotion and reason in consumer behavior Arjun Chaudhuri Amsterdam Elsevier Butterworth-Heinemann 2006 xv, 165 pages txt rdacontent c rdamedia cr rdacarrier Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing Includes bibliographical references and index Consommateurs / Comportement Consommateurs / Comportement / Aspect psychologique BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Consumer behavior / Psychological aspects fast Consumentengedrag gtt Consommateurs / Comportement rvm Consommateurs / Comportement / Aspect psychologique rvm Psychologie Wirtschaft Consumer behavior Consumer behavior Psychological aspects Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s 1\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 http://www.sciencedirect.com/science/book/9780750679763 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chaudhuri, Arjun Emotion and reason in consumer behavior Consommateurs / Comportement Consommateurs / Comportement / Aspect psychologique BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Consumer behavior / Psychological aspects fast Consumentengedrag gtt Consommateurs / Comportement rvm Consommateurs / Comportement / Aspect psychologique rvm Psychologie Wirtschaft Consumer behavior Consumer behavior Psychological aspects Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4062644-1 (DE-588)4047704-6 |
| title | Emotion and reason in consumer behavior |
| title_auth | Emotion and reason in consumer behavior |
| title_exact_search | Emotion and reason in consumer behavior |
| title_full | Emotion and reason in consumer behavior Arjun Chaudhuri |
| title_fullStr | Emotion and reason in consumer behavior Arjun Chaudhuri |
| title_full_unstemmed | Emotion and reason in consumer behavior Arjun Chaudhuri |
| title_short | Emotion and reason in consumer behavior |
| title_sort | emotion and reason in consumer behavior |
| topic | Consommateurs / Comportement Consommateurs / Comportement / Aspect psychologique BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Consumer behavior / Psychological aspects fast Consumentengedrag gtt Consommateurs / Comportement rvm Consommateurs / Comportement / Aspect psychologique rvm Psychologie Wirtschaft Consumer behavior Consumer behavior Psychological aspects Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Consommateurs / Comportement Consommateurs / Comportement / Aspect psychologique BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Consumer behavior / Psychological aspects Consumentengedrag Psychologie Wirtschaft Consumer behavior Psychological aspects Verbraucher Verbraucherverhalten |
| url | http://www.sciencedirect.com/science/book/9780750679763 |
| work_keys_str_mv | AT chaudhuriarjun emotionandreasoninconsumerbehavior |