Emotion and reason in consumer behavior - Chaudhuri, Arjun (Elsevier Butterworth-Heinemann, 2006)
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing
Includes bibliographical references and index