Handbook of hospitality marketing management:
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Amsterdam
Elsevier/Butterworth-Heinemann
2008
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing Includes bibliographical references and index |
| Physical Description: | xxii, 552 pages |
| ISBN: | 9780080569437 0080569439 9780080450803 0080450806 |
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| 500 | |a Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing | ||
| 500 | |a Includes bibliographical references and index | ||
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| dewey-full | 647.95/068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.95/068/8 |
| dewey-search | 647.95/068/8 |
| dewey-sort | 3647.95 268 18 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| format | Electronic eBook |
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| id | DE-604.BV044385240 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:28Z |
| institution | BVB |
| isbn | 9780080569437 0080569439 9780080450803 0080450806 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787461 |
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| physical | xxii, 552 pages |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Elsevier/Butterworth-Heinemann |
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| spelling | Handbook of hospitality marketing management editor, Haemoon Oh ; editor in chief, Abraham Pizam Amsterdam Elsevier/Butterworth-Heinemann 2008 xxii, 552 pages txt rdacontent c rdamedia cr rdacarrier Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing Includes bibliographical references and index BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh TRAVEL / Restaurants bisacsh Food service / Marketing fast Hospitality industry / Marketing fast Restaurants / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Oh, Haemoon Sonstige oth Pizam, Abraham Sonstige oth http://www.sciencedirect.com/science/book/9780080450803 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of hospitality marketing management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh TRAVEL / Restaurants bisacsh Food service / Marketing fast Hospitality industry / Marketing fast Restaurants / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Marketingmanagement (DE-588)4168907-0 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4259231-8 |
| title | Handbook of hospitality marketing management |
| title_auth | Handbook of hospitality marketing management |
| title_exact_search | Handbook of hospitality marketing management |
| title_full | Handbook of hospitality marketing management editor, Haemoon Oh ; editor in chief, Abraham Pizam |
| title_fullStr | Handbook of hospitality marketing management editor, Haemoon Oh ; editor in chief, Abraham Pizam |
| title_full_unstemmed | Handbook of hospitality marketing management editor, Haemoon Oh ; editor in chief, Abraham Pizam |
| title_short | Handbook of hospitality marketing management |
| title_sort | handbook of hospitality marketing management |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh TRAVEL / Restaurants bisacsh Food service / Marketing fast Hospitality industry / Marketing fast Restaurants / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Marketingmanagement (DE-588)4168907-0 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism TRAVEL / Restaurants Food service / Marketing Hospitality industry / Marketing Restaurants / Marketing Industrie Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Marketingmanagement Gastgewerbe |
| url | http://www.sciencedirect.com/science/book/9780080450803 |
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