Strategic management in garment industry:
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Bibliographic Details
Main Author: Colovic, Gordana (Author)
Format: Electronic eBook
Language:English
Published: New Delhi Woodhead Publishing 2012
Subjects:
Online Access:FAW01
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Item Description:Strategy implementation in the garment industry requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a long-term strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. Strategic management in the garment industry illustrates advances in business strategy in the garment industry for current and future managers, students of textile technology and engineers
ISBN:9780857095855
0857095854
9780857095824
085709582X

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