Events feasibility and development: from strategy to operations
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2011
|
| Series: | Events management series
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| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?". With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as: The process of creating a feasibility study Events forecasting models and cost/benefit analysis Types of events (exhibitions, sports, festivals) and their benefits and returns Project management tools for measuring return on investment Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources. Presents tools, techniques and arguments for justifying expenditure on event and festivals Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry International case study material is used throughout to add practical insight and support theory Includes bibliographical references (pages 325-327) and index |
| ISBN: | 9780750666404 0750666404 9780080940595 0080940595 |
Staff View
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Record in the Search Index
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| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV044382003 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:23Z |
| institution | BVB |
| isbn | 9780750666404 0750666404 9780080940595 0080940595 |
| language | English |
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| series2 | Events management series |
| spelling | O'Toole, William Verfasser aut Events feasibility and development from strategy to operations by William O'Toole Oxford Butterworth-Heinemann 2011 txt rdacontent c rdamedia cr rdacarrier Events management series Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?". With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as: The process of creating a feasibility study Events forecasting models and cost/benefit analysis Types of events (exhibitions, sports, festivals) and their benefits and returns Project management tools for measuring return on investment Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources. Presents tools, techniques and arguments for justifying expenditure on event and festivals Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry International case study material is used throughout to add practical insight and support theory Includes bibliographical references (pages 325-327) and index Special events Management Special events Economic aspects Veranstaltung (DE-588)4125453-3 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf Event-Marketing (DE-588)4335461-0 s Veranstaltung (DE-588)4125453-3 s Planung (DE-588)4046235-3 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750666404 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Toole, William Events feasibility and development from strategy to operations Special events Management Special events Economic aspects Veranstaltung (DE-588)4125453-3 gnd Planung (DE-588)4046235-3 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4125453-3 (DE-588)4046235-3 (DE-588)4335461-0 |
| title | Events feasibility and development from strategy to operations |
| title_auth | Events feasibility and development from strategy to operations |
| title_exact_search | Events feasibility and development from strategy to operations |
| title_full | Events feasibility and development from strategy to operations by William O'Toole |
| title_fullStr | Events feasibility and development from strategy to operations by William O'Toole |
| title_full_unstemmed | Events feasibility and development from strategy to operations by William O'Toole |
| title_short | Events feasibility and development |
| title_sort | events feasibility and development from strategy to operations |
| title_sub | from strategy to operations |
| topic | Special events Management Special events Economic aspects Veranstaltung (DE-588)4125453-3 gnd Planung (DE-588)4046235-3 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Special events Management Special events Economic aspects Veranstaltung Planung Event-Marketing |
| url | http://www.sciencedirect.com/science/book/9780750666404 |
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