Product marketing for technology companies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Elsevier Butterworth-Heinemann
2005
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. * Features the proven methodology for positioning and strategy development used by Brodeur Marketing * Contains ready-to-use examples and templates that can be easily applied by the product manager * Written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market |
| Beschreibung: | 192 pages |
| ISBN: | 9780750659949 0750659947 |
Internformat
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| 650 | 7 | |a High technology industries / Marketing |2 fast | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Butje, Mark |
| author_facet | Butje, Mark |
| author_role | aut |
| author_sort | Butje, Mark |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV044379270 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474959200 (OCoLC)474959200 (DE-599)BVBBV044379270 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044379270 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:18Z |
| institution | BVB |
| isbn | 9780750659949 0750659947 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029781492 |
| oclc_num | 474959200 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 192 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2005 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | Butje, Mark Verfasser aut Product marketing for technology companies Mark Butje Oxford Elsevier Butterworth-Heinemann 2005 192 pages txt rdacontent c rdamedia cr rdacarrier The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. * Features the proven methodology for positioning and strategy development used by Brodeur Marketing * Contains ready-to-use examples and templates that can be easily applied by the product manager * Written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market High technology industries / Marketing fast Information technology / Marketing fast New products / Marketing fast New products Marketing High technology industries Marketing Information technology Marketing Produktmarketing (DE-588)4134049-8 gnd rswk-swf Produktmarketing (DE-588)4134049-8 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750659949 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Butje, Mark Product marketing for technology companies High technology industries / Marketing fast Information technology / Marketing fast New products / Marketing fast New products Marketing High technology industries Marketing Information technology Marketing Produktmarketing (DE-588)4134049-8 gnd |
| subject_GND | (DE-588)4134049-8 |
| title | Product marketing for technology companies |
| title_auth | Product marketing for technology companies |
| title_exact_search | Product marketing for technology companies |
| title_full | Product marketing for technology companies Mark Butje |
| title_fullStr | Product marketing for technology companies Mark Butje |
| title_full_unstemmed | Product marketing for technology companies Mark Butje |
| title_short | Product marketing for technology companies |
| title_sort | product marketing for technology companies |
| topic | High technology industries / Marketing fast Information technology / Marketing fast New products / Marketing fast New products Marketing High technology industries Marketing Information technology Marketing Produktmarketing (DE-588)4134049-8 gnd |
| topic_facet | High technology industries / Marketing Information technology / Marketing New products / Marketing New products Marketing High technology industries Marketing Information technology Marketing Produktmarketing |
| url | http://www.sciencedirect.com/science/book/9780750659949 |
| work_keys_str_mv | AT butjemark productmarketingfortechnologycompanies |