Marketing research for managers:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2003
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples Includes bibliographical references and index |
| Physical Description: | xvi, 372 pages |
| ISBN: | 9780750654531 0750654538 |
Staff View
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV044379268 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:18Z |
| institution | BVB |
| isbn | 9780750654531 0750654538 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029781490 |
| oclc_num | 474958391 |
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| physical | xvi, 372 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2003 |
| publishDateSearch | 2003 |
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| publisher | Butterworth-Heinemann |
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| spelling | Crouch, Sunny Verfasser aut Marketing research for managers Sunny Crouch, Matthew Housden 3rd ed Oxford Butterworth-Heinemann 2003 xvi, 372 pages txt rdacontent c rdamedia cr rdacarrier The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples Includes bibliographical references and index Marketing research fast Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s 1\p DE-604 Housden, Matthew Sonstige oth http://www.sciencedirect.com/science/book/9780750654531 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Crouch, Sunny Marketing research for managers Marketing research fast Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research for managers |
| title_auth | Marketing research for managers |
| title_exact_search | Marketing research for managers |
| title_full | Marketing research for managers Sunny Crouch, Matthew Housden |
| title_fullStr | Marketing research for managers Sunny Crouch, Matthew Housden |
| title_full_unstemmed | Marketing research for managers Sunny Crouch, Matthew Housden |
| title_short | Marketing research for managers |
| title_sort | marketing research for managers |
| topic | Marketing research fast Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung |
| url | http://www.sciencedirect.com/science/book/9780750654531 |
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