Marketing destinations and venues for conferences, conventions and business events:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2006
|
| Series: | Events management series
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments * Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q & As, further reading and weblinks encourage progressive learning Includes bibliographical references and index |
| Physical Description: | 271 pages |
| ISBN: | 9780750667005 0750667001 0080459064 9780080459066 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
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| dewey-ones | 647 - Management of public households 338 - Production |
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| id | DE-604.BV044379220 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:17Z |
| institution | BVB |
| isbn | 9780750667005 0750667001 0080459064 9780080459066 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029781442 |
| oclc_num | 474931092 |
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| physical | 271 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Events management series |
| spelling | Davidson, Rob Verfasser aut Marketing destinations and venues for conferences, conventions and business events Rob Davidson and Tony Rogers Oxford Butterworth-Heinemann 2006 271 pages txt rdacontent c rdamedia cr rdacarrier Events management series Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments * Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q & As, further reading and weblinks encourage progressive learning Includes bibliographical references and index Convention facilities / Marketing fast Convention facilities Marketing Rogers, Tony Sonstige oth http://www.sciencedirect.com/science/book/9780750667005 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Davidson, Rob Marketing destinations and venues for conferences, conventions and business events Convention facilities / Marketing fast Convention facilities Marketing |
| title | Marketing destinations and venues for conferences, conventions and business events |
| title_auth | Marketing destinations and venues for conferences, conventions and business events |
| title_exact_search | Marketing destinations and venues for conferences, conventions and business events |
| title_full | Marketing destinations and venues for conferences, conventions and business events Rob Davidson and Tony Rogers |
| title_fullStr | Marketing destinations and venues for conferences, conventions and business events Rob Davidson and Tony Rogers |
| title_full_unstemmed | Marketing destinations and venues for conferences, conventions and business events Rob Davidson and Tony Rogers |
| title_short | Marketing destinations and venues for conferences, conventions and business events |
| title_sort | marketing destinations and venues for conferences conventions and business events |
| topic | Convention facilities / Marketing fast Convention facilities Marketing |
| topic_facet | Convention facilities / Marketing Convention facilities Marketing |
| url | http://www.sciencedirect.com/science/book/9780750667005 |
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